Verato

Marketing

• Drive the planning and execution of marketing initiatives
• Operationalize marketing strategies by managing project timelines, dependencies, and stakeholders across programs
• Ensure internal teams are alerted to new customers/contracts to kick off Verato’s onboarding process
• Ensure comprehensive and up-to-date tracking of customer quotes, references, advocacy status, and more
• Track resources, plans, deliverables, and communications to deliver case studies that articulate customer value realization
• Ensure marketing team meetings and reports are scheduled and delivered
• Provide clear project status updates, risks, and recommendations to stakeholders
• Establish and improve workflows, templates, and best practices across marketing
• Maintain project plans and dashboards in project management tools
• Assume project management responsibilities for strategic initiatives as required

Marketing Program Coordinator

Program Manager

• Lead all Scrum ceremonies, including Daily Stand-ups, Sprint Planning, Refinement, Reviews and Retrospectives
• Identify, track and help remove blockers that prevent the team from achieving Sprint goals
• Work closely with Product Owner to ensure the backlog is healthy, prioritized, and ready for future Sprints
• Participate in code certification and environment validation on an as needed basis
• Draft, edit and maintain high-quality documentation, including API references, developer guides, tutorials, and release notes
• Interview engineers and product managers to understand complex features and translate them into easy-to-digest content for internal and external stakeholders
• Organize documentation sets to ensure intuitive navigation and searchability

Technical Program Management Intern

Performance Marketing

• Plan, launch, and manage paid media campaigns that align with demand generation and revenue goals.
• Build media plans, set budgets, allocation strategies, and performance forecasts.
• Monitor and optimize campaigns daily/weekly to improve ROI, CPA, CPL, conversion rates, and revenue attribution.
• Conduct regular A/B tests on audiences, creatives, ad formats, bidding strategies, and landing pages.
• Manage ad account structures and develop performance dashboards.
• Write clear, strategic, and conversion-focused copy for ads across all channels (search, social, display, video).
• Collaborate with designers to produce high-impact creative assets that are on-brand and performance-oriented.
• Develop hooks, value propositions, and CTA language informed by audience insights and campaign performance.
• Maintain messaging consistency across paid channels and landing pages.
• Track KPIs, analyze trends, and provide actionable insights to stakeholders.
• Generate weekly and monthly performance reports with recommendations.
• Work with analytics and operations to ensure tagging, tracking, and attribution are accurate.
• Partner with Content Marketing and SEO to align paid messaging with organic content and funnel stages.
• Work with Demand Gen to surface learnings and improve targeting.
• Collaborate with Product Marketing on campaign themes, feature launches, and customer stories.
• Identify new paid channel opportunities and emerging formats.
• Propose strategic initiatives to enhance experimentation velocity and overall performance.
• Scale winning campaigns and sunset underperforming efforts.

Paid Media Manager, Copywriter

Revenue Operations

• Develop and execute a comprehensive B2B SEO strategy across technical SEO, on-page optimization, and content-driven growth
• Conduct keyword research focused on high-intent, mid-funnel, and bottom-funnel B2B queries
• Optimize site architecture, internal linking, and crawlability to improve organic performance
• Partner with content teams to guide SEO-driven content planning, briefs, and optimization
• Monitor algorithm updates and evolving search trends (including AI-driven search experiences)
• Own the CRO roadmap for key website pages (homepage, product pages, landing pages, pricing, demos, forms)
• Design and execute A/B and multivariate tests to improve conversion rates across the funnel
• Analyze user behavior using tools like heatmaps, session recordings, and funnel analysis
• Collaborate with UX/UI, growth marketing product marketing, and vendors to implement and scale winning experiments
• Track and report on SEO and CRO KPIs, including organic traffic, keyword rankings, conversion rates, pipeline contribution, and revenue impact
• Build dashboards and insights to communicate performance to stakeholders
• Use data to prioritize initiatives and continuously refine strategies
• Work closely with Demand Gen to align SEO and CRO efforts with campaign goals
• Partner with Sales and RevOps to ensure lead quality and attribution accuracy
• Collaborate with Engineering on technical SEO improvements and site performance
• Work closely with UX design in developing test variants and establishing success goals for visitors

Marketing Program Coordinator

Technical Program Management Intern

Paid Media Manager, Copywriter

SEO & CRO Manager – B2B