Senior Product Marketing Manager
Veracode
full-time
Posted on:
Location Type: Hybrid
Location: Burlington • Massachusetts • United States
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Job Level
Tech Stack
About the role
- Develop compelling, differentiated messaging for Veracode’s AI opportunity and product and our market leading SAST solution portfolio.
- Ensure alignment with Veracode's broader brand and value proposition.
- Conduct competitive analyses to identify market trends, customer pain points, and competitive differentiation.
- Provide actionable insights to the product management team to influence roadmap decisions.
- Deliver enablement for sales on competitive positioning.
- Own and execute the go-to-market strategy for SAST and Fix, including product launches and cross-functional alignment with marketing, product, and sales teams.
- Develop and maintain buyer personas, use cases, and customer journey maps.
- Create high-impact sales tools, including battle cards, presentations, demo scripts, and case studies, to ensure sales teams can effectively position and sell the solutions.
- Deliver training to internal teams and partners to maximize their product knowledge and confidence.
- Partner with the demand generation team to develop campaigns that drive pipeline growth, including webinars, white papers, blogs, and email programs.
- Collaborate on content development to ensure alignment with product marketing strategies.
- Partner with customer success and account teams to identify and amplify customer success stories.
- Represent the voice of the customer, ensuring their feedback influences product development and messaging.
- Establish Veracode as a leader in application security through thought leadership content like blogs, white papers, and speaking opportunities.
Requirements
- 5–7+ years in product marketing, preferably in cybersecurity, SaaS, or developer-focused solutions.
- Familiarity with application security, cloud security, application security posture management, and secure software development lifecycle is highly desirable.
- Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear, value-driven messaging.
- Strong organizational skills and ability to manage multiple projects and deadlines simultaneously.
- Proven ability to work cross-functionally and influence without authority.
- Bachelor’s degree in marketing, business, or a related field. A technical background or MBA is a plus.
Benefits
- Outstanding Medical, Dental, and Vision Coverage to meet all your healthcare needs.
- Wellness benefits to help you focus on what’s most important.
- “Take What You Need” time off policy.
- Extensive development and training offerings to help you grow your career at Veracode.
- Generous 401k match to help save for your future.
- Amazing community of professionals who take pride in what we do every day.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingcompetitive analysisgo-to-market strategybuyer personascustomer journey mapssales enablementcontent developmentcampaign developmentapplication securitysecure software development lifecycle
Soft Skills
written communicationverbal communicationorganizational skillsproject managementcross-functional collaborationinfluence without authority
Certifications
Bachelor’s degree in marketingBachelor’s degree in businessMBA