Veracode

Product Marketing

• Develop compelling, differentiated messaging for Veracode’s AI opportunity and product and our market leading SAST solution portfolio.
• Ensure alignment with Veracode's broader brand and value proposition.
• Conduct competitive analyses to identify market trends, customer pain points, and competitive differentiation.
• Provide actionable insights to the product management team to influence roadmap decisions.
• Deliver enablement for sales on competitive positioning.
• Own and execute the go-to-market strategy for SAST and Fix, including product launches and cross-functional alignment with marketing, product, and sales teams.
• Develop and maintain buyer personas, use cases, and customer journey maps.
• Create high-impact sales tools, including battle cards, presentations, demo scripts, and case studies, to ensure sales teams can effectively position and sell the solutions.
• Deliver training to internal teams and partners to maximize their product knowledge and confidence.
• Partner with the demand generation team to develop campaigns that drive pipeline growth, including webinars, white papers, blogs, and email programs.
• Collaborate on content development to ensure alignment with product marketing strategies.
• Partner with customer success and account teams to identify and amplify customer success stories.
• Represent the voice of the customer, ensuring their feedback influences product development and messaging.
• Establish Veracode as a leader in application security through thought leadership content like blogs, white papers, and speaking opportunities.

Senior Product Marketing Manager

Manager

• Architect and execute web strategies, incorporating AI tools for personalization and growth, to drive traffic, engagement, SEO, generative search (GEO) and conversions.
• Lead visual and UX evolution, ensuring designs align with brand identity; manage scalable design systems, wireframes/prototypes (e.g., Figma), and trends like micro-interactions, organic layouts, and performance-driven creativity.
• Direct user journeys for high-stakes pages; implement AI-driven adaptive experiences and A/B testing to optimize funnels.
• Oversee publishing workflows, permissions, QA, and compliance (e.g., WCAG 2.2 accessibility, including inclusive design).
• Use advanced analytics (GA4), Core Web Vitals monitoring, A/B/multivariate testing, and heatmaps to balance rich visuals with site speed.
• Lead technical SEO, GEO, keyword strategies, and content performance for organic visibility in generative search eras.
• Manage WordPress (or similar enterprise CMS), coordinate with IT/developers on infrastructure, security, bugs, and features.
• Partner with stakeholders, internal and external vendors, to align and project manage initiatives, gather requirements, and implement.
• Act as the primary liaison for contracted web development partners and agencies. Scope projects, manage timelines and deliverables, conduct quality reviews, and ensure external teams align with our standards, brand guidelines, and strategic objectives.
• Monitor traffic, behavior, conversions; implement comprehensive UTM tracking and campaign attribution.
• Work with marketing ops to ensure seamless ties with Marketo forms, lead capture, and CRM (Salesforce).

Senior Website Manager

Security Engineer

• Conduct research to identify potential weaknesses and security vulnerabilities in C / C++ and C# / .NET applications as well as others as the need arises.
• Describe vulnerabilities and potential exploits, and produce proofs of concept and representative examples to aid engineering teams in building product capabilities
• Engage in binary and source static analysis/reverse-engineering of applications
• Conduct research to improve automation, accuracy, and efficiency of detection techniques and related systems, using both our own proprietary software as well as open-source tools.
• Contribute expertise to Veracode’s customer- and public-facing documentation to ensure information is current, accurate, and actionable
• Mentor and provide technical guidance to developers and researchers
• Actively participate in the software security community by attending and presenting at industry conferences, conducting and publishing original research, contributing articles to the Veracode blog and/or trade blogs and magazines, etc.

Senior Security Researcher

• Conduct research to identify and implement new AI technologies and techniques across Veracode’s products.
• Design and implement experiments to evaluate the effectiveness of AI technologies through proof of concepts (PoCs).
• Collaborate with cross-functional teams to integrate AI solutions into existing products and systems.
• Stay current on industry trends and advancements in AI research and technology.
• Mentor and guide researchers and developers across teams on AI techniques.

Senior Product Marketing Manager

Senior Website Manager

Senior Security Researcher

Principal Security Researcher – AI