Veracode

Senior Website Manager

Veracode

full-time

Posted on:

Location Type: Remote

Location: Massachusetts • United States

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Job Level

Senior

Tech Stack

JavaScriptMySQLPHPWordPress

About the role

  • Architect and execute web strategies, incorporating AI tools for personalization and growth, to drive traffic, engagement, SEO, generative search (GEO) and conversions.
  • Lead visual and UX evolution, ensuring designs align with brand identity; manage scalable design systems, wireframes/prototypes (e.g., Figma), and trends like micro-interactions, organic layouts, and performance-driven creativity.
  • Direct user journeys for high-stakes pages; implement AI-driven adaptive experiences and A/B testing to optimize funnels.
  • Oversee publishing workflows, permissions, QA, and compliance (e.g., WCAG 2.2 accessibility, including inclusive design).
  • Use advanced analytics (GA4), Core Web Vitals monitoring, A/B/multivariate testing, and heatmaps to balance rich visuals with site speed.
  • Lead technical SEO, GEO, keyword strategies, and content performance for organic visibility in generative search eras.
  • Manage WordPress (or similar enterprise CMS), coordinate with IT/developers on infrastructure, security, bugs, and features.
  • Partner with stakeholders, internal and external vendors, to align and project manage initiatives, gather requirements, and implement.
  • Act as the primary liaison for contracted web development partners and agencies. Scope projects, manage timelines and deliverables, conduct quality reviews, and ensure external teams align with our standards, brand guidelines, and strategic objectives.
  • Monitor traffic, behavior, conversions; implement comprehensive UTM tracking and campaign attribution.
  • Work with marketing ops to ensure seamless ties with Marketo forms, lead capture, and CRM (Salesforce).

Requirements

  • 8+ years in web management, digital marketing, or web program management, with strong emphasis on strategy, design oversight, and growth.
  • Expert in WordPress (Gutenberg/Blocks), plugins, themes, customizations; familiarity with Pantheon and enterprise CMS best practices.
  • Proficient in web design principles, UI/UX best practices, responsive/modern trends (e.g., micro-interactions, organic/asymmetric layouts), and tools like Figma, Adobe XD, or Creative Suite and Ceros.
  • Strong experience with GA4, Google Tag Manager, UTM strategies, SEO and GEO tools (SEMrush, Ahrefs, Screaming Frog), and CRO (A/B testing, heatmaps like Hotjar).
  • Knowledge of HTML, CSS, JavaScript, PHP, MySQL; frontend literacy (e.g., CSS Grid/Flexbox, animations).
  • Familiarity with website security, ADA/WCAG compliance (accessibility-first design), performance optimization, and 2026 trends like AI personalization and immersive interactivity.
  • Proven project management skills (e.g., Jira, Asana); experience managing agencies, vendors, in-house teams (development/design).
  • Strong analytical mindset; ability to present performance, design, and growth reports to executives.
  • Stakeholder management and cross-functional collaboration expertise.
Benefits
  • Outstanding Medical, Dental, and Vision Coverage to meet all your healthcare needs.
  • Wellness benefits to help you focus on what’s most important.
  • “Take What You Need” time off policy.
  • Extensive development and training offerings to help you grow your career at Veracode.
  • Generous 401k match to help save for your future.
  • Amazing community of professionals who take pride in what we do every day.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
web managementdigital marketingstrategydesign oversightWordPressHTMLCSSJavaScriptSEOA/B testing
Soft Skills
project managementanalytical mindsetstakeholder managementcross-functional collaborationleadershipcommunicationorganizational skillscreativityproblem-solvingteam management