Vendelux

Demand Generation Lead

Vendelux

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $150,000 - $180,000 per year

Job Level

Senior

About the role

  • Own and execute the global demand generation strategy across paid media, email, content, SEO, ABM, and events to drive awareness, lead generation, and measurable pipeline growth aligned with business goals.
  • Develop and operationalize the marketing funnel: Establish clear goals, performance metrics, and reporting across lead and opportunity stages
  • Improve conversion rates across the entire marketing funnel
  • Build and scale ABM programs that deliver highly personalized engagement for target accounts.
  • Leverage AI and modern tooling to personalize at scale and increase team leverage.
  • Build and operate AI-assisted workflows across content creation and distribution, SEO/GEO/AEO experimentation and rapid campaign iteration and personalization - using AI tools and automation platforms
  • Design and optimize content frameworks aligned to the buyer journey, including ads, landing pages, nurture streams, and thought leadership.
  • Implement attribution models and reporting frameworks to measure performance, identify pipeline drivers, and optimize ROI.

Requirements

  • 10+ years in B2B SaaS demand generation with a demonstrated track record of building scalable programs that drive measurable pipeline and revenue.
  • Experience scaling Series B/C companies
  • Expert use of: HubSpot, LinkedIn Campaign Manager, Google Ads, Google Tag Manager, and Meta Ads.
  • Proficient in using AI tools to automate and build content, and an interest in using AI to constantly improve outcomes
  • Strategic thinker with a builder’s mindset who thrives in fast-paced, high-ownership environments
  • Comfortable operating with ambiguity
  • Strong understanding of funnel metrics, attribution models, campaign analytics, and performance optimization.
  • Ability to design segmentation strategies and personalization frameworks at scale.
  • Familiarity with CRM systems, marketing automation tools, and reporting dashboards.
Benefits
  • Competitive base salary and bonus
  • Healthcare covering medical, dental and vision
  • Work from our NYC HQ
  • Unlimited PTO plus two company-wide shutdowns during the July 4th week and the Christmas – New Years week
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationconversion rate optimizationattribution modelscampaign analyticssegmentation strategiespersonalization frameworksperformance optimizationcontent creationcontent distributionB2B SaaS
Soft Skills
strategic thinkingbuilder's mindsetadaptabilityhigh-ownershipoperating with ambiguity