Velstar | Shopify Plus Partner Agency

Performance Marketing

• Planning, building and managing paid search campaigns across Google Ads and Microsoft Ads (Search & Shopping)
• Monitoring budgets and pacing to ensure spend aligns with client commercial goals
• Optimising campaigns to improve profitable acquisition (CPA, new customer cost, margin contribution)
• Running structured testing to improve performance and conversion outcomes
• Evaluating automated campaign types and applying critical thinking to platform recommendations
• Using AI tools to improve efficiency across research, campaign builds, ad copy and analysis
• Applying smart bidding strategies with a clear understanding of optimisation signals
• Delivering clear, commercially grounded performance reports with actionable next steps
• Using analytics tools to build a full picture of performance beyond platform data
• Forecasting performance using historical trends and seasonality
• Identifying growth opportunities and making evidence-based recommendations
• Acting as a confident client-facing expert, presenting performance and insight clearly
• Collaborating with account and success teams to support strong client relationships
• Supporting audits, strategic projects and knowledge sharing across the Paid Media team

Paid Search Manager

• Owning and scaling paid search programmes across high-budget, complex eCommerce accounts
• Planning, building and managing campaigns across Google Ads and Microsoft Ads (Search & Shopping)
• Monitoring budgets and pacing to ensure alignment with commercial objectives
• Optimising for profitable acquisition (CPA, new customer cost, margin contribution)
• Running structured testing programmes to improve performance and conversion
• Evaluating automation and smart bidding critically, applying human judgement where needed
• Using AI tools to enhance efficiency across campaign builds, analysis and optimisation
• Delivering clear, commercially grounded reporting with actionable recommendations
• Forecasting performance using historical data and market trends
• Identifying and driving growth opportunities across accounts
• Acting as a confident client-facing expert, presenting strategy, performance and insight
• Collaborating with account and success teams to support retention and growth
• Supporting audits, strategic projects and knowledge sharing across the Paid Media team
• Mentoring and team contribution
• Supporting and guiding junior team members day-to-day
• Sharing knowledge and best practice across the team
• Providing constructive feedback to improve overall output quality
• Helping unblock challenges and improve team capability
• Setting the standard for professionalism, reliability and delivery

Paid Search Manager

Senior Paid Search Manager