velpTEC edutainment

Growth Optimization Manager

velpTEC edutainment

full-time

Posted on:

Location Type: Remote

Location: Germany

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About the role

  • Responsible for the data-driven optimization of the digital customer journey
  • Aims to efficiently convert traffic and leads into qualified inquiries
  • Optimization of key conversion points (landing pages, forms, booking flows)
  • Identification of drop-offs and friction points using quantitative and qualitative data
  • Build and prioritize a CRO/growth backlog and conduct A/B and UX tests
  • Technical implementation of minor adjustments (tracking, events, simple frontend optimizations)
  • Analyze user behavior using analytics, heatmap and session-recording tools
  • Develop scalable growth approaches and evaluate new tools and methods
  • Close collaboration with Marketing, Sales, Content, Design and Development

Requirements

  • Several years of professional experience in conversion optimization, growth marketing, digital analytics or comparable roles
  • Technical or analytical educational background (e.g., business informatics, computer science, data analytics or equivalent)
  • Strong understanding of digital funnels, user behavior and conversion psychology
  • Experience with testing and analysis tools (e.g., A/B testing, web analytics, user analysis)
  • Ability to implement technical matters independently or to specify them clearly
  • Excellent analytical skills and a structured way of working
  • Language skills: German at native level / English at least business-fluent (negotiation-level)
Benefits
  • Flexible working hours
  • Option to work from home
  • Free access to internal training programs
  • Three “Educational Days” per year for professional development
  • Access to over 9,000 fitness and yoga studios
  • Additional day off for voluntary/community engagement
  • Company pension scheme
  • Company health insurance
  • Informal, first-name culture and regular team events
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
conversion optimizationgrowth marketingdigital analyticsA/B testingweb analyticsuser analysisdata analysisfrontend optimizationuser behavior analysisconversion psychology
Soft Skills
analytical skillsstructured workingcollaborationindependent implementationcommunication