Velir

Director of Experience Strategy

Velir

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $165,000 - $180,000 per year

Job Level

Lead

About the role

  • Lead the creation of experience visions that align business goals, customer needs, brand intent, and delivery realities
  • Help clients and internal teams clearly articulate what problem they are solving and why it matters
  • Translate ambiguity into clear strategic frames that design, UX, engineering, and data teams can act on
  • Use research tools, data analysis, and AI-assisted synthesis where appropriate to accelerate understanding and surface patterns, while applying judgment to define direction
  • Define success in business terms, not just experience metrics
  • Lead discovery and strategy efforts that go beyond surface-level requirements gathering
  • Develop a deep understanding of client business models, operating constraints, and competitive context
  • Leverage qualitative research, analytics, and AI-supported analysis to identify behavioral patterns, friction points, and opportunity areas
  • Quantify, where possible, the business impact of experience challenges and strategic recommendations
  • Ground strategy in evidence, insight, and informed judgment, not assumption or novelty
  • Work as a true partner to design leadership and UX teams
  • Provide clear intent, priorities, and constraints so creative work is purposeful and focused
  • Participate actively in concept development, journey definition, and experience narrative creation
  • Use AI thoughtfully to explore concepts, test variations, or accelerate iteration, without replacing creative authorship or critical thinking
  • Help teams navigate tradeoffs without losing sight of the experience vision
  • Lead experience strategy from discovery through delivery and ongoing optimization
  • Stay close to delivery so strategy evolves based on learning, performance, and real constraints
  • Own strategic narratives, roadmaps, hypotheses, and prioritization decisions
  • Partner with engineering, data, experimentation, and delivery teams to ensure strategy is realized in the work
  • Apply AI where it meaningfully improves speed, clarity, or insight across planning, experimentation, personalization, and optimization workflows
  • Identify opportunities within client work to clarify scope, deepen engagement, or reframe the problem being solved
  • Partner with account, design, and delivery leads to shape meaningful strategic work
  • Contribute to proposals and strategic framing for new or expanded engagements
  • Use insight, data, and emerging tools to help define smarter, more relevant opportunities
  • Take ownership of the work you are involved in and the quality of the problems being addressed
  • Contribute to shared frameworks, POVs, and reusable strategy assets
  • Bring learnings from client work back into the organization to improve how strategy is practiced
  • Help evolve processes, tools, and ways of working, including the responsible use of AI in strategy and delivery
  • Support internal learning through case studies, reviews, and collaboration across disciplines

Requirements

  • 8–12 years of experience in experience strategy, digital strategy, or related roles
  • Strong experience partnering with design and UX teams on complex experience challenges
  • Proven ability to frame ambiguous problems and turn them into actionable direction
  • Experience leading discovery, visioning, and strategic definition in active client engagements
  • Comfort operating in uncertainty and making informed decisions without perfect information
  • Clear, confident communicator with strong writing and storytelling skills
  • Practical experience using modern tools, including AI-enabled tools, to support research, synthesis, analysis, or delivery workflows
  • Experience in enterprise or complex digital ecosystems (preferred)
  • Familiarity with experimentation, analytics, and optimization models (preferred)
  • Exposure to composable platforms, CMS, CDP, or data-driven experience systems (preferred)
  • Experience working within multidisciplinary teams across strategy, design, data, and engineering (preferred)
Benefits
  • Competitive pay
  • Excellent benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
experience strategydigital strategydata analysisqualitative researchAI-assisted synthesisanalyticsoptimizationstrategic definitiondiscoveryvisioning
Soft Skills
clear communicationstorytellingproblem framingcollaborationcritical thinkingownershipadaptabilityleadershipstrategic thinkingclient engagement