Vego Garden

Social Media Manager

Vego Garden

full-time

Posted on:

Location Type: Hybrid

Location: Greater Houston • Texas • United States

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Salary

💰 $70,000 - $95,000 per year

About the role

  • Manage and mentor the internal social team, defining content direction, campaign strategy, and performance expectations.
  • Build and lead the full social presence across all platforms and communities including Instagram, TikTok, Facebook, X, YouTube, LinkedIn, Pinterest, Reddit, and emerging channels.
  • Move beyond direct interaction to establish Vego as a trusted, value-added member of the gardening Reddit ecosystem.
  • Transition the Vego Garden Facebook group from a customer service hub to a high-value educational community.
  • Lead Vego's expansion into emerging channels with platform-native strategies, not repurposed content.
  • Serve as a technical resource for the gardening community.
  • Build and moderate dedicated spaces beyond basic interaction to foster peer-to-peer support.
  • Maintain continuous pulse on the evolving digital landscape, proactively identifying new online spaces.
  • Monitor community conversations for emerging issues and customer service needs.
  • Partner with internal teams to ensure social content is "community-first".
  • Provide sophisticated reporting that connects social engagement to business impact.
  • Stay up to date with the latest trends and developments in social media, gardening culture, and adjacent categories.
  • Partner with internal teams to transform physical and digital events into high-impact community milestones.

Requirements

  • Bachelors degree in Marketing, Communications, Advertising or relevant field required.
  • 5+ years of experience managing social media communities for a DTC e-commerce brand.
  • 1+ years of experience managing or leading a small team.
  • Proven Green Thumb: demonstrated understanding of gardening to serve as a credible resource.
  • Strong written communication skills with a clear, friendly brand voice across platforms.
  • Deep understanding of social media strategy and online culture.
  • Experience growing social media presence on platforms like Reddit, Discord, Youtube, and Pinterest.
  • Proficiency in social analytics beyond surface-level metrics.
  • Experience contributing to or informing paid social and PPC creative.
  • Experience using social media management tools (e.g., Sprout, Hootsuite, Later, Sprinklr).
  • Strong organizational and time-management skills with the ability to manage multiple platforms, campaigns, and community spaces simultaneously.
  • Experience planning or activating social-first event and campaign strategies.
Benefits
  • Flexible Paid Time Off.
  • 12 PTO days per year, accrued bi-weekly, with incremental increases annually.
  • 7 paid Holidays.
  • 401k contribution match of 4%.
  • Comprehensive Medical, Dental, Vision, and Life insurance plans. The Company pays 100% of premiums for its employees for Dental, Vision, Life, and select Medical plans.
  • Toll Roads Allowance of $100 per month.
  • Phone Allowance of $50 per month.
  • Company-sponsored breakfasts and lunches.
  • We offer great culture, supportive leadership, engaging activities, employee appreciation, and other perks that make every day at work more rewarding!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategycommunity managementcontent directioncampaign strategysocial analyticspaid socialPPC creativeevent planninggardening knowledgedigital marketing
Soft Skills
leadershipmentoringwritten communicationorganizational skillstime managementcommunity engagementpeer-to-peer supporttrend analysisproactive problem solvingcollaboration