Product Marketing Manager
NextGen Healthcare
Product Marketing Manager – MedTech CRM
Veeva Systems
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $75,000 - $150,000 per year
Job Level
Senior
Tech Stack
Cloud
About the role
- Develop annual marketing plan in collaboration with field marketing
- Create go-to-market programs for new offerings, market segments, and geographies
- Lead product marketing initiatives working with the core strategy and product teams
- Develop integrated solutions stories to show value to target prospects
- Create and maintain sales enablement materials, working with strategy and product management, including presentations, videos, battle cards, and playbooks
- Contribute to key customer events and industry conferences by supporting content needs
- Gain a deep understanding of buyer needs and how Veeva solutions meet those needs
- Develop product messaging to be used across all media and customer engagement channels
- Partner closely with product and market strategy to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally
- Build product awareness through PR, article placements, and sales enablement materials
- Proactively identify customer success and bring those stories to life for use in marketing
- Create content (e.g. thought leadership, videos, website copy, blog posts, infographics) to articulate the benefits of the solution to the market
- Create and maintain a library of sales tools, such as customer presentations and competitive materials
Requirements
- (3+ manager) or 5+ years of experience (senior manager) in b2b product marketing for an enterprise software or cloud solution provider
- Able to work independently with little management oversight
- Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style
- Strong presentation skills
- Fast learner, detail-oriented, and must enjoy fast-paced work environments
- Hands-on, collaborative, multi-tasker, creative, strategic thinker and analytical
- Strong project management skills and ability to manage multiple priorities
- Team player with a positive attitude and strong sense of ownership
- Bachelor’s degree required
Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
b2b product marketingenterprise softwarecloud solutionscontent creationsales enablementproduct messaginggo-to-market programsintegrated solutionscustomer presentationscompetitive materials
Soft skills
written communicationoral communicationpresentation skillsdetail-orientedcollaborativestrategic thinkinganalyticalproject managementteam playerpositive attitude
Certifications
Bachelor’s degree
