Product Marketing

• Develop annual marketing plan in collaboration with field marketing
• Create go-to-market programs for new offerings, market segments, and geographies
• Lead product marketing initiatives working with the core strategy and product teams
• Develop integrated solutions stories to show value to target prospects
• Create and maintain sales enablement materials, working with strategy and product management, including presentations, videos, battle cards, and playbooks
• Contribute to key customer events and industry conferences by supporting content needs
• Gain a deep understanding of buyer needs and how Veeva solutions meet those needs
• Develop product messaging to be used across all media and customer engagement channels
• Partner closely with product and market strategy to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally
• Build product awareness through PR, article placements, and sales enablement materials
• Proactively identify customer success and bring those stories to life for use in marketing
• Create content (e.g. thought leadership, videos, website copy, blog posts, infographics) to articulate the benefits of the solution to the market
• Create and maintain a library of sales tools, such as customer presentations and competitive materials

Product Marketing Manager – MedTech CRM

Senior Product Marketing Manager

MES Recipe Author

Fractional Product Marketing Manager

Senior Director, Product Marketing

GTM Strategy Lead, Loans