Product Marketing

• Act as the lead marketer for card and monetization products, defining product positioning, messaging, and go-to-market strategies
• Drive campaigns that increase direct deposit enrollment, card activation, transaction volume, and marketplace engagement
• Manage full marketing lifecycle from product development and launch to growth and expansion
• Design and execute multi-channel digital campaigns across paid acquisition, email, push, and in-app messaging
• Own key marketing metrics including CAC, LTV, conversion rates, and engagement KPIs
• Use qualitative and quantitative data to optimize positioning, messaging, and marketing strategies
• Influence product roadmaps by synthesizing market, customer, and competitive insights with audience segmentation and opportunity sizing
• Partner with Product, Engineering, Data Science, design, and content teams to align strategy and leverage customer insights
• Ensure marketing campaigns meet financial services regulatory requirements
• Act as voice of the customer, synthesizing market research and feedback to drive product-market fit

Product Marketing Lead

Senior Director, Product Marketing

GTM Strategy Lead, Loans

Go-To-Market Engineer

Product Marketing Associate

Product Marketer – Mid-Senior