Product Marketing – Associate Manager / Manager
Veeva Systems
Cloud
Product Marketing Lead
NinjaHoldings
full-time
Posted on:
Location Type: Remote
Location: Remote • Illinois • 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $160,000 per year
Job Level
Senior
About the role
- Act as the lead marketer for card and monetization products, defining product positioning, messaging, and go-to-market strategies
- Drive campaigns that increase direct deposit enrollment, card activation, transaction volume, and marketplace engagement
- Manage full marketing lifecycle from product development and launch to growth and expansion
- Design and execute multi-channel digital campaigns across paid acquisition, email, push, and in-app messaging
- Own key marketing metrics including CAC, LTV, conversion rates, and engagement KPIs
- Use qualitative and quantitative data to optimize positioning, messaging, and marketing strategies
- Influence product roadmaps by synthesizing market, customer, and competitive insights with audience segmentation and opportunity sizing
- Partner with Product, Engineering, Data Science, design, and content teams to align strategy and leverage customer insights
- Ensure marketing campaigns meet financial services regulatory requirements
- Act as voice of the customer, synthesizing market research and feedback to drive product-market fit
Requirements
- 7+ years of experience in Marketing Strategy and/or Product Marketing, preferably with a B2C company
- Proven experience as a strategic marketing leader driving go-to-market strategies and product adoption in financial services or fintech
- Ability to build strategy and roadmap of projects based on data analysis, market research, and customer insights
- Strong ability to synthesize market, customer, and competitive insights to build compelling positioning and messaging
- Strategic mindset with ability to think long-term while executing complex initiatives
- Strong analytical skills with experience using data to optimize campaigns, run experiments, and measure ROI
- Exceptional storytelling and communication skills, able to simplify complex financial concepts
- Understanding of financial services regulations and compliance requirements
- Self-motivated and able to work independently and build cross-functional partnerships
- Customer-focused with understanding of diverse financial needs
- Adaptable and comfortable in a fast-paced fintech environment
- Experience marketing to underbanked or underserved customer segments (plus)
- Background in fintech, card products, banking, or payments verticals (plus)
- Experience with customer lifecycle marketing programs and monetization strategies (plus)
- Proof of legal authorization to work in the U.S. without current or future visa sponsorship
Benefits
- Competitive salary and benefits package
- Flexible, remote work
- Fun, fast-paced work environment
- Dynamic start-up culture
- Ability to make an immediate impact in a growth stage company
- Convenient downtown Chicago office located in the heart of the city
- Equal opportunity employer
- Applicants must be legally authorized to work in the U.S. without the need for current or future visa sponsorship.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategyproduct marketinggo-to-market strategiesdata analysiscampaign optimizationcustomer lifecycle marketingmonetization strategiesfinancial services regulationsmarket researchcompetitive insights
Soft skills
strategic mindsetanalytical skillsstorytellingcommunication skillsself-motivatedcustomer-focusedadaptabilitycross-functional collaborationsynthesis of insightsindependent work
