Veeva Systems

Marketing Operations Manager

Veeva Systems

full-time

Posted on:

Location Type: Remote

Location: Massachusetts • New York • United States

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Salary

💰 $75,000 - $125,000 per year

About the role

  • Own and optimize HubSpot and connected marketing systems, ensuring high data quality, completeness, and scalable data governance practices
  • Identify, recommend, and implement Marketing Operations process improvements to increase efficiency, improve data flow, and enhance reporting clarity
  • Design, manage, and optimize lead scoring, routing, and lifecycle workflows to support a strong MQL-to-Sales handoff and alignment with Sales teams
  • Build and optimize nurture programs using segmentation and behavioral insights to drive engagement, conversion, and pipeline growth
  • Develop and maintain dashboards and reporting that provide visibility into campaign performance, funnel health, and customer behavior trends
  • Monitor and analyze monthly operational KPIs, identifying trends and providing actionable insights to inform optimization decisions
  • Create and manage targeted lists and persona-based segmentation to enable personalized campaigns and support ABM initiatives across the business

Requirements

  • 3+ years of Marketing Operations experience in a B2B SaaS or high-tech environment, with HubSpot as the primary marketing automation platform
  • Strong proficiency in HubSpot, including workflow management, integrations, imports/exports, and data governance
  • Demonstrated ability to analyze, cleanse, and maintain contact and account-level data, ensuring accuracy, completeness, and consistency across marketing systems
  • Hands-on experience designing and optimizing lead scoring, lifecycle stages, and routing workflows to support effective alignment between Marketing and Sales
  • Proven experience building and executing email and nurture campaigns, creating segmented lists and audiences, and leveraging HubSpot reporting and dashboards to deliver actionable insights
  • Analytical mindset with the ability to report on campaign and funnel performance, identify trends, and recommend optimizations to improve conversion, influence, and marketing efficiency
Benefits
  • Medical, dental, vision, and basic life insurance
  • Flexible PTO and company paid holidays
  • Retirement programs
  • 1% charitable giving program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data governancelead scoringworkflow managementdata analysiscampaign performance reportingemail campaign executionsegmentationnurture programsKPI monitoringdata cleansing
Soft Skills
analytical mindsetprocess improvementcommunicationcollaborationproblem-solving