Varsity Brands

Marketing Manager

Varsity Brands

full-time

Posted on:

Location Type: Hybrid

Location: Memphis • Tennessee • Texas • United States

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Tech Stack

CloudWordPress

About the role

  • Own overall go-to-market strategy and campaign roadmap for Varsity Performing Arts across email, organic and paid social, website, events, catalogs, and strategic partnerships, and is accountable for campaign ROI.
  • Design and execute integrated promotional programs that drive lead generation, conversion and revenue growth through customer journey mapping, advanced segmentation and lifecycle programs.
  • Lead Salesforce Marketing Cloud strategy and partner with email and creative teams on execution for segmentation, journeys and lifecycle campaigns.
  • Manage VPA website content with an emphasis on SEO and conversion to directly support sales and revenue initiatives.
  • Implement testing and optimization plans.
  • Manage lifecycle of campaigns with a focus on website, SEO and social media to support sales team and revenue-generating company initiatives.
  • Deliver campaign dashboards, monthly executive reports and quarterly GTM reviews with actionable recommendations.
  • Partner cross-functionally with sales, operations and design to align messaging, launches and positioning across channels.
  • Own future catalog go-to-market strategy in partnership with sales and design.
  • Partner with Event Marketing to grow registrations and participation across competitions, championships, and special events.
  • Partner with agency and vendor partners for paid media and analytics.
  • Manage marketing budget for VPA initiatives, including forecasting, tracking spend, and reallocating based on performance.

Requirements

  • Salesforce Marketing Cloud or similar marketing automation platform experience required
  • Salesforce CRM or similar CRM platform experience preferred
  • WordPress, GA4, Google Ads, Meta Ads, SEO tools
  • Meticulous attention to detail and data-driven judgment
  • Strong cross-functional communication and project management
  • Vendor and agency management; budget tracking
  • Highly organized, manages multiple campaigns; self-starter
  • Bachelor’s degree in marketing, business administration or related field of study
  • Minimum of 4 years of experience in Marketing role
  • Experience in cheer, dance or band industry a plus
Benefits
  • Comprehensive Health Care Benefits
  • HSA Employer Contribution/ FSA Opportunities
  • Wellbeing Program
  • 401(k) plan with company matching
  • Company paid Life, AD&D, and Short-Term Disability
  • Generous My Time Off & Paid Holidays
  • Varsity Brands Ownership Program
  • Employee Resource Groups
  • St. Jude Partnership & Volunteer Opportunities
  • Employee Perks including discounts on personal apparel and equipment!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign managementcustomer journey mappingadvanced segmentationlifecycle programsSEOtesting and optimizationdata-driven judgmentbudget trackingmarketing automationlead generation
Soft Skills
cross-functional communicationproject managementattention to detailhighly organizedself-starter
Certifications
Bachelor’s degree in marketingBachelor’s degree in business administration