Varicent

Marketing

• Manage the day-to-day execution of the advocacy and reference program, ensuring timely and efficient handling of reference requests across multiple channels.
• Execute and optimize advocacy initiatives to increase customer participation and engagement.
• Track reference request fulfillment, ensuring a smooth process and managing any roadblocks or delays in collaboration with sales and customer success teams.
• Build and maintain a dynamic pool of referenceable customers for sales, marketing, and event initiatives, ensuring balance and minimizing fatigue.
• Support peer networking opportunities and other engagement programs that foster customer advocacy.
• Own the daily management and optimization of the customer advocacy tool ReferenceEdge to streamline advocacy efforts and support sales and marketing with customer references, proof points, and stories.
• Ensure ReferenceEdge is optimized for efficient reference requests, content accessibility, processing, and reporting.
• Track engagement metrics and work with cross-functional teams to support tool alignment with business goals, improve usability, maintain data accuracy, and support scalability.
• Execute and improve processes for sourcing, managing, and activating customer references and proof points to support sales and marketing initiatives effectively.

Customer Advocacy Marketing Lead

Full-stack Engineer

• Think outside the box to create solutions both inside and outside of the products.
• Actively work on multiple large-scale projects in parallel as a technical product expert.
• Lead architectural scoping sessions with clients, focusing on data models and integration.
• Conduct technical reviews to ensure projects are positioned for success and scalable.
• Guide customers to utilize Varicent features properly and creatively to meet their needs.
• Identify product and internal process improvements.
• Collaborate with product management and development teams to review upcoming architectural changes and third-party integrations.
• Develop front-end interfaces to streamline customer data entry, workflow, and visual presentation.
• Develop scripts using Python.
• Develop interfaces that interact with RESTful APIs.
• Optimize complex queries, reports, and processes.
• Coordinate and communicate with the customer’s project manager and project resources.
• Travel to client sites domestically or internationally may be occasionally required.

Varicent

Customer Advocacy Marketing Lead

Consultant, Full Stack Developer

Solution Architect