Varicent

Customer Advocacy Marketing Lead

Varicent

full-time

Posted on:

Location Type: Remote

Location: Costa Rica

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Job Level

Senior

About the role

  • Manage the day-to-day execution of the advocacy and reference program, ensuring timely and efficient handling of reference requests across multiple channels.
  • Execute and optimize advocacy initiatives to increase customer participation and engagement.
  • Track reference request fulfillment, ensuring a smooth process and managing any roadblocks or delays in collaboration with sales and customer success teams.
  • Build and maintain a dynamic pool of referenceable customers for sales, marketing, and event initiatives, ensuring balance and minimizing fatigue.
  • Support peer networking opportunities and other engagement programs that foster customer advocacy.
  • Own the daily management and optimization of the customer advocacy tool ReferenceEdge to streamline advocacy efforts and support sales and marketing with customer references, proof points, and stories.
  • Ensure ReferenceEdge is optimized for efficient reference requests, content accessibility, processing, and reporting.
  • Track engagement metrics and work with cross-functional teams to support tool alignment with business goals, improve usability, maintain data accuracy, and support scalability.
  • Execute and improve processes for sourcing, managing, and activating customer references and proof points to support sales and marketing initiatives effectively.

Requirements

  • 3-5+ years of experience in customer marketing, advocacy, or related roles.
  • Proven success in managing and supporting customer advocacy or reference programs.
  • Excellent project management and communication skills.
  • Strong verbal and written English communication skills.
  • Strong storytelling and content development skills.
  • Experience managing online review strategies across platforms like G2, Gartner Peer Insights, and Gartner Digital Media.
  • Ability to work cross-functionally and build strong relationships with customers and internal teams.
  • Knowledge of Salesforce, Monday.com, and/or ReferenceEdge is a plus.
  • Willing to travel.
Benefits
  • Market Leading Compensation Package.
  • Wellness Programs to Support Health and Well-being.
  • Working with the latest tools and technologies in a fast-paced environment.
  • Remote Work Flexibility.
  • Comprehensive Employee Insurance Coverage: Medical, Dental, Vision, Life Insurance.
  • Annual Time Off: Time off is provided in accordance with applicable legislative requirements.
  • Global Connected Culture: Hubs in Romania, UK, US, Canada.
  • Dynamic Work Culture: Thrive in our innovative and multicultural environment.
  • Grow with Us: Continuous development opportunities.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
customer marketingadvocacy programsproject managementstorytellingcontent developmentonline review strategiesdata accuracycustomer reference managementengagement metricsprocess optimization
Soft skills
communication skillsrelationship buildingcross-functional collaborationproblem-solvingcustomer engagementteamworkorganizational skillsadaptabilityleadershipnetworking