Varicent

Product Marketing Director – Workday

Varicent

full-time

Posted on:

Location Type: Remote

Location: Alabama • Arizona • United States

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Job Level

Lead

About the role

  • Guide, create, and deliver differentiated positioning, messaging, and buyer personas that communicate compelling value throughout the buyer journey.
  • Lead development of AI-informed messaging frameworks and leverage generative AI tools to enhance speed, personalization, and quality of content creation.
  • Support and influence GTM strategy and execution aligned to product/domain ownership.
  • Perform market, customer, and competitive research (primary and secondary), leveraging AI-powered research and analysis tools to extract actionable insights and identify new product opportunities.
  • Lead new product and feature launches, partnering with product management on roadmap prioritization and narrative development.
  • Support marketing programs that drive awareness, engagement, and pipeline growth.
  • Collaborate with demand teams to build and execute high-response campaigns informed by performance analytics and AI-driven insights.
  • Enable sales, GTM teams, and strategic partners with differentiated messaging and positioning, competitive intelligence, and value frameworks.
  • Develop AI-enhanced enablement assets (e.g., dynamic talk tracks, persona-based messaging variants, objection-handling frameworks).
  • Provide thought leadership and category narrative development within the Sales Performance Management and broader Revenue Performance ecosystem.
  • Foster customer advocacy programs (CABs, user groups, events, field engagement).
  • Lead cross-functional initiatives aligned to corporate objectives with defined KPIs and measurable outcomes.
  • Champion adoption of generative AI tools and workflows within product marketing to increase efficiency, insight quality, and scale.

Requirements

  • 10+ years of B2B technology experience, ideally within Sales Performance Management, Revenue Operations, or enterprise SaaS.
  • 5-7+ years in product marketing leadership roles.
  • Demonstrated track record of driving successful enterprise GTM strategies with measurable revenue impact.
  • Knowledge of or direct experience with SPM technologies (Varicent and competitors).
  • Experience within the Workday ecosystem strongly preferred.
  • Familiarity with enterprise sales motions, platform selling, and value-based selling models.
  • Strong proficiency using generative AI tools (e.g., ChatGPT, Claude, Gemini, Copilot, AI research tools) to accelerate:
  • Messaging development.
  • Competitive analysis.
  • Persona research.
  • Content creation.
  • Enablement development.
  • Ability to design AI-assisted workflows to improve productivity, scalability, and content quality.
  • Experience evaluating AI outputs critically for accuracy, brand alignment, and differentiation.
  • Curiosity and experimentation mindset around emerging AI tools and GTM innovation.
  • Exceptional storyteller with strong messaging framework expertise.
  • Ability to create bold, differentiated positioning that elevates category narrative.
  • Clear, compelling written and verbal communication skills.
  • Strong analytical mindset; able to interpret disparate datasets and adjust strategy based on insights.
  • Significant cross-functional project planning and leadership experience.
  • Collaborative, consensus-building leadership style with executive presence.
  • Established relationships with analysts, influencers, and industry associations preferred.
  • Bachelor’s degree in Marketing, Business, Computer Science, Engineering, or related field.
  • MBA preferred.
Benefits
  • Innovate with Purpose: Build impactful solutions for customers worldwide.
  • Join Excellence: Work in a diverse, collaborative, and innovative team.
  • Shape the Future: Lead in redefining revenue optimization.
  • Grow Together: Unlock your potential in a supportive environment.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingGTM strategyAI-informed messaging frameworkscompetitive analysispersona researchcontent creationenablement developmentSPM technologiesenterprise SaaSdata analysis
Soft Skills
storytellingcommunicationanalytical mindsetcollaborative leadershipcuriosityexperimentationconsensus-buildingcross-functional leadershipstrategic thinkinginfluencing
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Computer ScienceBachelor’s degree in EngineeringMBA