Own end-to-end campaign management on LinkedIn, Facebook, and TikTok for US and international markets
Partner with MOps and RevOps to connect paid pipeline to revenue outcomes and optimize for downstream conversion
Create the single source of truth for paid performance: ROAS, CAC, pipeline contribution, and channel efficiency metrics
Translate performance data into strategic recommendations for budget allocation, channel mix, and creative direction
Design and run A/B tests on creative, messaging, audience targeting, offers, and landing page variations
Partner with an external agency to build and operationalize Vanta's attribution model, including touchpoint tracking, funnel credit logic, and lift testing for paid ads
Define how marketing touchpoints are tracked, classified, and credited across the funnel, ensuring attribution integrates into planning, budgeting, and reporting
Identify and resolve funnel tracking gaps in partnership with RevOps and Data teams
Support forecasting and budget allocation processes by delivering strategic recommendations that guide GTM strategy and channel mix
Synthesize insights for executive stakeholders to inform long-term investment tradeoffs
Help shape our PLG measurement strategy ahead of a 2026 rollout
Contribute to hiring and long-term team design as this role has a clear path to evolve into formal people management

Requirements

5+ years of proven experience directly managing paid digital marketing campaigns, with a strong track record of driving conversions and ROI
Expertise in platforms such as LinkedIn Ads, Facebook Ads, TikTok Ads, and other programmatic channels
Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
Proficiency in tools such as Google Analytics, Excel/Google Sheets, Tableau, and campaign management platforms
Experience with A/B testing, conversion rate optimization, and attribution modeling
Excellent communication skills and the ability to collaborate effectively with cross-functional teams including MOps, RevOps, Data, and creative teams
A growth mindset, adaptable to changing market conditions and emerging technologies
Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact

Benefits

Industry-competitive salary and equity
Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans
16 weeks fully-paid Parental Leave for all new parents
Health & wellness stipend
Remote workspace, internet, and cellphone stipend
Commuter benefits for team members who report to the SF and NYC office
Family planning benefits
Matching 401(k) contribution with immediate vesting
Flexible PTO policy, plus 80 hours of Sick Time
11 company-paid holidays
Virtual team building activities, lunch and learns, and other company-wide events!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

campaign managementpaid digital marketingA/B testingconversion rate optimizationattribution modelingdata analysisbudget allocationchannel mix optimizationperformance metricsstrategic recommendations

Soft Skills

analytical skillscommunication skillscollaborationgrowth mindsetadaptabilitycuriositywillingness to learnsound judgment