
GTM Salesforce Data Quality Lead
Vanta
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $127,000 - $149,000 per year
Job Level
About the role
- Own the strategy and operations for all GTM data in Salesforce, including contacts, accounts, opportunities, and product data
- Develop and execute the enrichment strategy, determining what data to enrich, when, and through which vendors
- Manage relationships with data enrichment and acquisition vendors (ZoomInfo, Clearbit, etc.), including contract negotiations, optimization, and budget management
- Provide front-line data support to end users (SDRs, AEs, CSMs), troubleshooting data issues and ensuring teams understand how to effectively use data
- Establish and maintain data quality standards including integrity checks, accuracy validation, and deduplication strategy
- Own data movement architecture—managing how data flows into Salesforce, out to other GTM systems, and into the data warehouse
- Implement observability and monitoring frameworks to track data health, quality metrics, and system performance
- Define and execute net new data acquisition strategy, including sourcing decisions, timing, budget allocation, and vendor selection
- Understand data usage patterns across teams, establish purging policies, and monitor signals that indicate data lifecycle needs
- Use SQL/SOQL to analyze data quality issues, validate transformations, and coordinate cross-functionally with Data Engineering and GTM Systems teams
Requirements
- 4+ years of experience in data operations, CRM data management, or GTM systems with deep focus on data quality and enrichment
- Strong technical proficiency with Salesforce data architecture including objects, fields, relationships, and data flows
- Hands-on experience managing data enrichment platforms (ZoomInfo, Clearbit, Apollo, etc.) and vendor relationships
- Proficiency with SQL/SOQL for data analysis, validation, and troubleshooting
- Proven experience supporting end users (sales, marketing teams) with data-related questions and issues
- Deep understanding of data quality frameworks including deduplication strategies, validation rules, and data governance
- Experience managing data movement between Salesforce and external systems including data warehouses (Snowflake, etc.)
- Strong analytical skills to monitor data health, identify quality issues, and implement observability frameworks
- Experience with data acquisition strategy including budget management and vendor selection
- Excellent cross-functional collaboration skills to work with Data Engineering, Operations, and GTM teams
- Understanding of B2B SaaS sales processes and how data supports revenue workflows
- Knowledge of data privacy regulations (GDPR, CCPA) and compliance requirements
- Bachelor's degree in Information Systems, Data Science, Computer Science, or related field, or equivalent practical experience
- Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact
Benefits
- Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans
- 16 weeks fully-paid Parental Leave for all new parents
- Health & wellness stipend
- Remote workspace, internet, and cellphone stipend
- Commuter benefits for team members who report to the SF and NYC office
- Family planning benefits
- Matching 401(k) contribution with immediate vesting
- Flexible PTO policy, plus 80 hours of Sick Time
- 11 company-paid holidays
- Virtual team building activities, lunch and learns, and other company-wide events!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data operationsCRM data managementdata qualitydata enrichmentSalesforce data architectureSQLSOQLdata movementdata analysisdata governance
Soft Skills
analytical skillscross-functional collaborationtroubleshootingcuriositywillingness to learnsound judgment
Certifications
Bachelor's degree in Information SystemsBachelor's degree in Data ScienceBachelor's degree in Computer Science