Vanta

Senior Manager, Growth & Demand

Vanta

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $178,000 - $209,000 per year

Job Level

Senior

About the role

  • Own the full Sales Chat strategy across web and product entry points, with a focus on turning high-intent visitors into qualified pipeline
  • Decide where chat should run, which pages and journeys it supports, and when it adds value versus noise
  • Design and implement the full chat program including hours, rep coverage, lead handoff rules, and workflows for follow-up
  • Build the analytics needed to monitor and improve chat performance including chat open rates, first response time, rep engagement, conversion to meeting, and impact on pipeline
  • Run structured experiments to improve coverage, lead quality, response speed, and handoff outcomes using clear test designs that quantify business impact
  • Partner with Paid and SEO teams to connect high-performing traffic sources to live chat coverage
  • Collaborate with Product and Support to bring chat into relevant in-app moments and ensure qualified leads are not stuck in support flows
  • Set clear guidelines for when and if AI or bots are used, prioritizing fast, helpful human interactions for qualified leads
  • Own all dashboards and weekly reporting on Sales Chat performance, opportunities, and blockers
  • Work with Lifecycle and Growth to align chat with broader campaigns, offers, and messaging
  • Prepare for future product-led growth by shaping how in-app behavior will drive live sales engagement in 2026
  • Act as the point person for Sales Chat at Vanta, accountable for setup, performance, iteration, and long-term success

Requirements

  • 8+ years of experience in growth marketing, demand generation, or sales operations with demonstrated ownership of conversion-focused programs
  • Proven track record building and scaling chat, live engagement, or real-time sales channels from 0 to 1
  • Deep understanding of funnel optimization, lead routing, and conversion analytics across web and product experiences
  • Strong analytical skills with experience building dashboards, running experiments, and translating data into actionable insights
  • Comfortable operating cross-functionally with Sales, Product, Support, and Marketing teams to drive alignment and execution
  • Experience defining coverage models, rep workflows, and operational processes for live engagement programs
  • Familiarity with chat platforms, CRM systems, and marketing automation tools
  • Strategic thinker who can also roll up their sleeves to build processes, write documentation, and solve problems hands-on
  • Excellent communication skills with ability to influence stakeholders and drive consensus across teams
  • Bias for action with a test-and-learn mindset, comfortable with ambiguity and iterating quickly based on results
  • Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact.
Benefits
  • Industry-competitive compensation
  • 100% covered medical, dental, and vision benefits with dependents coverage
  • 16 weeks fully-paid parental Leave for all new parents
  • Health & wellness and remote workplace stipends
  • Family planning benefits
  • 401(k) matching
  • Flexible work hours and location
  • Open PTO policy
  • 11 paid holidays in the US
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketingdemand generationsales operationsconversion analyticsfunnel optimizationlead routingdashboard buildingexperiment runningchat program designlive engagement
Soft Skills
analytical skillscross-functional collaborationstrategic thinkingcommunication skillsinfluencing stakeholdersproblem-solvingtest-and-learn mindsetcuriosityadaptabilitybias for action