Vanta

Marketing Systems Manager

Vanta

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $157,000 - $185,000 per year

About the role

  • Lead marketing technology architecture across our marketing automation platform (Hubspot), marketing tools, CRM (Salesforce), to ensure scalable, integrated, and high-performing systems that support marketing objectives
  • Design, optimize, and automate end-to-end marketing workflows, including lead routing, scoring, nurturing, campaign orchestration, and cross-channel data flows to maximize efficiency and pipeline impact
  • Evaluate, pilot, and implement AI-driven tools and emerging technologies to enhance personalization, predictive insights, and operational efficiency across marketing campaigns and outreach
  • Champion data quality, governance, and process documentation to ensure marketing systems provide reliable insights for decision-making and executive reporting

Requirements

  • Deep experience designing, managing, and optimizing complex marketing tech stacks in fast-growing B2B tech environments
  • Demonstrated ability to translate marketing system design into measurable business impact, defining KPIs, optimizing processes, and driving pipeline and ROI outcomes
  • Expertise in mapping end-to-end marketing workflows, identifying bottlenecks, and building automated, scalable processes that enhance efficiency and campaign effectiveness
  • Enthusiastic about leveraging AI-powered tools to improve targeting, personalization, and operational efficiency
  • Skilled at aligning marketing, sales, and analytics teams through system design, mentoring junior team members, and translating technical complexity into actionable insights
Benefits
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Hard Skills & Tools
marketing technology architecturemarketing automationlead routinglead scoringcampaign orchestrationdata flowsAI-driven toolsprocess documentationKPI definitionworkflow optimization
Soft Skills
mentoringtranslating technical complexitycollaborationenthusiasm for AIproblem-solvingcommunicationleadershipanalytical thinkingadaptabilitystrategic thinking