The role involves leading GTM strategy for Retail, CPG, and Luxury sectors at Valtech, driving integrated marketing initiatives and demand generation.
Responsibilities include end-to-end multi-channel campaigns, collaboration with regional marketing teams, events, co-marketing with partners, and presenting results to leadership.
Requires a strategic, analytical, creative, and collaborative approach with strong communication.
Valtech is the experience innovation company working with global brands.
Requirements
Bachelor’s degree in Marketing, Business, Communications, or related field. MBA a plus.
5+ years of experience in integrated marketing, GTM strategy, or demand generation, preferably within Retail, CPG, or Luxury sectors.
Excellent project management and organizational skills.
Experience with generative AI tools from prompt engineering to leveraging large-language models for content creation, research and insights.
Innate sense of aesthetics, a love for great copy, and a creative, witty style of communication
Familiarity with various marketing and sales digital platforms like Salesforce, Power BI, Optimizely CMP, Microsoft 365 suite, Confluence and others.
Aware of the latest trends and best practices in online marketing and measurement
Bilingual, English and French a plus.
Strategic thinker with the ability to translate business objectives into actionable marketing plans.
Exceptional communication and storytelling skills to inspire internal teams and external audiences.
Analytical mindset with a passion for data-driven decision making and ability of processing figures with spreadsheets
Collaborative, yet confident in taking ownership and driving initiatives independently.
Adaptable and creative problem-solver in a fast-paced environment.
Strong interpersonal skills and emotional intelligence to build relationships across teams and stakeholders.