Marketing Manager
Vistar Media
Job Level
Mid-LevelSenior
About the role
- The role involves leading GTM strategy for Retail, CPG, and Luxury sectors at Valtech, driving integrated marketing initiatives and demand generation.
- Responsibilities include end-to-end multi-channel campaigns, collaboration with regional marketing teams, events, co-marketing with partners, and presenting results to leadership.
- Requires a strategic, analytical, creative, and collaborative approach with strong communication.
- Valtech is the experience innovation company working with global brands.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field. MBA a plus.
- 5+ years of experience in integrated marketing, GTM strategy, or demand generation, preferably within Retail, CPG, or Luxury sectors.
- Excellent project management and organizational skills.
- Experience with generative AI tools from prompt engineering to leveraging large-language models for content creation, research and insights.
- Innate sense of aesthetics, a love for great copy, and a creative, witty style of communication
- Familiarity with various marketing and sales digital platforms like Salesforce, Power BI, Optimizely CMP, Microsoft 365 suite, Confluence and others.
- Aware of the latest trends and best practices in online marketing and measurement
- Bilingual, English and French a plus.
- Strategic thinker with the ability to translate business objectives into actionable marketing plans.
- Exceptional communication and storytelling skills to inspire internal teams and external audiences.
- Analytical mindset with a passion for data-driven decision making and ability of processing figures with spreadsheets
- Collaborative, yet confident in taking ownership and driving initiatives independently.
- Adaptable and creative problem-solver in a fast-paced environment.
- Strong interpersonal skills and emotional intelligence to build relationships across teams and stakeholders.
