Vacation Inc.

Ecommerce

• Manage revenue and profitability targets across DTC, Amazon, and TikTok Shop
• Execute channel-specific growth strategies focused on acquisition, conversion, retention, and contribution margin improvement
• Monitor and optimize core KPIs including conversion rate, store health scores, and inventory performance
• Optimize site merchandising and online engagement - ensuring strong CX experience and functionality
• Lead promotional planning, product launches, and seasonal campaigns in collaboration with Brand, Design and Media teams
• Stay at the cutting edge of new online store technology and capabilities in the market
• Oversee site merchandising, product setup, promotional execution, and UX optimization
• Partner with internal and external teams to improve conversion rate and AOV
• Ensure consistency in brand presentation, storytelling, and user experience across all touchpoints
• Manage day-to-day operations on Amazon with agency partners, including listings, content, pricing, promotions, and advertising strategy - including advertising efficiency and product level focus
• Lead new product launches and big Amazon moment activation in leadership with our Amazon agency
• Monitor account health, fulfillment, inventory levels, and channel net profit margin.
• Drive revenue growth and brand excellence for our experience on Amazon
• Manage TikTok Shop store health — maintain product catalog, PDPs, site content and pricing/promotions
• Ensure inventory health through ‘Fulfilled by TikTok’ aligned with excellent fulfillment and customer experience
• Lead Product assortment and merchandising decisions, building bundles and competitive offers
• Oversee project management on Influencer and Affiliate programs
• Partner closely with Media and Influencer team to maximize brand impact on the platform and to drive maximum revenue growth
• Establish new team processes to adapt the team and brand to a constantly changing platform environment
• Serve as the primary liaison between Marketing, Sales, Operations, Finance, and Customer Experience on all Ecommerce matters
• Ensure accurate forecasting, inventory management, and reporting across channels
• Develop best practices, systems, and processes to enable growth and scalability
• Lead the strategy, activation, and execution on all Ecommerce matters within Annual Operating Plan

Director of ECommerce

Manager

• Own the end-to-end product development process, including brief interpretation, formulation development, packaging development, testing, and production readiness, partnering closely with Project Management to ensure timelines, milestones, and cross-functional coordination are effectively executed.
• Collaborate with Product Marketing to lead alignment on product positioning, technical feasibility, key ingredients, claims support, and storytelling grounded in product performance.
• Manage external relationships with contract manufacturers, formulators and packaging vendors to initiate and track projects, negotiate pricing and drive accountability, and outcomes under tight timelines.
• Drive hands-on leadership in formula development, including evaluation of submissions, iteration with formulators, and final formula selection.
• Oversee packaging development, including sourcing, testing, and validation of components across domestic and international suppliers.
• Partner closely with the Head of Regulatory Compliance to ensure all formulas, claims, and documentation meet FDA and applicable global requirements.
• Define and manage required testing including stability, compatibility, micro/PET, performance, and claims substantiation to ensure product safety, efficacy, and regulatory compliance.
• Partner with Operations to drive alignment and ensure seamless transition from development to commercialization, including pilot runs, scale-up readiness, and supply chain alignment
• Work with Creative to lead coordination on timely development of packaging artwork and ensure technical accuracy of on-pack information.
• Own development documentation including formula specifications, packaging specifications, BOMs and tech packs, ensuring accuracy, completeness and readiness for production.
• Identify risks, bottlenecks, and opportunities within the development pipeline and proactively drive solutions, balancing speed, cost, quality and regulatory requirements against business priorities.

Director of ECommerce

Senior Manager, Product Development