Vacation Inc.

Marketing

• Develop & Execute Strategy (in partnership with the VP of Growth Marketing): Own the end-to-end paid media strategy to support the broader marketing objectives and retail expansion goals.
• Media Planning & Buying: Manage and optimize media spend across brand awareness, paid media, paid social performance media (e.g. Meta, TikTok), SEM (Google), retail media networks (Target, Ulta, Nordstrom, etc.) ensuring media efficiency and impact.
• Performance Optimization: Continuously track and analyze KPIs (ROAS, CAC, LTV, conversion rates, etc.) to refine campaigns and improve efficiency.
• Budget Management: Oversee allocation and performance of a multi-million dollar budget to maximize impact and efficiency.
• Retail & Omnichannel Strategy: Leverage first-party and third-party data to drive seamless customer journeys across DTC, retail, and marketplace channels.
• Creative & Messaging Optimization: Responsible for writing all paid media content briefs, then collaborating with creative and brand teams to develop compelling, high-performing ad content that resonates with our audience.
• Testing & Innovation: Lead A/B testing initiatives and explore emerging media opportunities to stay ahead of trends in beauty and digital marketing.
• Agency & Vendor Management: Oversee relationships with agencies, platforms, consultants and tech partners, ensuring accountability and performance on paid media initiatives.
• Reporting & Insights: Provide regular reports with actionable insights to leadership, identifying opportunities for growth and efficiency improvements.
• UGC Creative Sourcing: Partner with Influencer Strategist Lead to implement high performing UGC content

Temporary Senior Media Buyer – 4+ Month Assignment

Account Manager

• Develop and own Vacation®’s long-term partnerships and events strategy aligned with brand, marketing, and commercial objectives
• Identify and prioritize opportunities, outbound and inbound, across retail, co-branded products, sponsorships, marketing activations, experiential events, tours, and cultural moments
• Build a robust pipeline of prospective partners that elevate brand heat, reach new audiences, and drive measurable impact
• Lead partner outreach, pitch development, and deal negotiations from first conversation through contract close
• Structure partnerships that balance brand equity, creative integrity, financial performance, and operational feasibility
• Partner closely with legal, finance, and leadership to finalize terms, budgets, and timelines
• Serve as the primary senior-level point of contact for key partners
• Build long-term, trust-based relationships that lead to repeat collaborations and expanded programs
• Manage partner communications, expectations, and performance throughout the lifecycle of each initiative
• Oversee one direct report within a growing team.
• Oversee end-to-end execution of partnerships, activations, and events—from concept and planning through launch, execution, and wrap-up
• Collaborate with internal and external stakeholders including creative, PR, social, sales, production vendors, and agency partners
• Ensure programs are delivered on time, on budget, and on brand
• Define success metrics for partnerships and events (brand impact, PR, social, traffic, sales, etc.)
• Track performance, capture learnings, and continuously refine strategy based on results

Temporary Senior Media Buyer – 4+ Month Assignment

Director of Brand Partnerships