
Product Marketer, DFS & Ingredients
Uwi (AI Recruiter by HeroHunt.ai)
full-time
Posted on:
Location Type: Office
Location: Morristown • Florida • Minnesota • United States
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About the role
- Develop and lead global product marketing strategies for Health Ingredients and Solid Oral Dosage Form platforms, including positioning, messaging, and competitive differentiation.
- Create high‑quality content across digital, print, and technical formats, such as website copy, brochures, case studies, and white papers.
- Collaborate closely with product management to translate product roadmaps, features, and benefits into compelling customer‑facing materials.
- Partner with global sales and marketing teams to deliver sales enablement tools and launch campaigns that drive adoption and revenue growth.
- Conduct market and competitive intelligence to identify trends, new opportunities, and strategic insights.
- Guide and support product managers in developing go‑to‑market strategies and lifecycle plans.
- Manage and optimize marketing budgets, resource allocation, and campaign performance using data‑driven insights.
Requirements
- Bachelor’s degree in marketing, life sciences, business, or a related field required; advanced degree is a plus.
- 5-8 years of product marketing experience in a B2B environment pharma, CDMO, nutraceuticals, or specialty ingredients required.
- Strong skills in developing go‑to‑market strategies, content creation, and competitive analysis.
- Ability to translate technical product information into clear, engaging marketing messages.
- Proven cross‑functional collaboration with R&D, regulatory, sales, and product management teams.
- Experience tracking KPIs and optimizing campaigns based on performance data.
- Demonstrated ability to manage budgets and external vendors.
Benefits
- An agile career and dynamic working culture.
- An inclusive and ethical workplace.
- Compensation programs that recognize high performance.
- A variety of benefits dependent on role and location.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingcontent creationcompetitive analysisgo-to-market strategiescampaign performance optimizationbudget managementKPI tracking
Soft Skills
cross-functional collaborationcommunicationstrategic insight
Certifications
Bachelor’s degreeadvanced degree