Utah Inland Port Authority

Marketing

• Support the development and execution of a comprehensive marketing and branding strategy for the Northwest Quadrant.
• Work closely with the Marketing Communications Director and the Associate Vice President over the Northwest Quadrant to align marketing efforts with project area goals, recruitment priorities, and stakeholder needs.
• Manage day-to-day coordination with the advertising/marketing agency, including creative development, timelines, deliverables, approvals, campaign tracking, and performance reporting.
• Help guide the Northwest Quadrant brand launch, including messaging, visual identity, website content, social media assets, advertising materials, presentations, and stakeholder-facing collateral.
• Coordinate marketing campaigns across digital, print, social media, website, email, trade publications, and other targeted channels.
• Support the development of site selector- and business recruitment-focused materials, including one-sheets, maps, data summaries, pitch decks, web pages, advertisements, and event materials.
• Help build and maintain targeted contact lists for site selectors, brokers, business prospects, industry partners, community stakeholders, and media contacts.
• Assist with trade shows, business recruitment events, site tours, stakeholder meetings, and other promotional opportunities tied to the Northwest Quadrant.
• Coordinate with internal teams, public partners, private-sector stakeholders, and consultants to gather information, review content, and ensure marketing materials are accurate and aligned.
• Track campaign performance, stakeholder engagement, website updates, social media activity, and other marketing metrics to support ongoing strategy refinement.

Marketing Manager