Marketing Manager

Utah Inland Port Authority

Marketing Manager at Utah Inland Port Authority promoting the Northwest Quadrant. Leading marketing strategies, managing agency coordination, and supporting business recruitment efforts.

Posted 6/2/2026full-timeSalt Lake City • Utah • 🇺🇸 United StatesMid-LevelSenior💰 $42 - $60 per hourWebsite

About the role

Key responsibilities & impact

Support the development and execution of a comprehensive marketing and branding strategy for the Northwest Quadrant.
Work closely with the Marketing Communications Director and the Associate Vice President over the Northwest Quadrant to align marketing efforts with project area goals, recruitment priorities, and stakeholder needs.
Manage day-to-day coordination with the advertising/marketing agency, including creative development, timelines, deliverables, approvals, campaign tracking, and performance reporting.
Help guide the Northwest Quadrant brand launch, including messaging, visual identity, website content, social media assets, advertising materials, presentations, and stakeholder-facing collateral.
Coordinate marketing campaigns across digital, print, social media, website, email, trade publications, and other targeted channels.
Support the development of site selector- and business recruitment-focused materials, including one-sheets, maps, data summaries, pitch decks, web pages, advertisements, and event materials.
Help build and maintain targeted contact lists for site selectors, brokers, business prospects, industry partners, community stakeholders, and media contacts.
Assist with trade shows, business recruitment events, site tours, stakeholder meetings, and other promotional opportunities tied to the Northwest Quadrant.
Coordinate with internal teams, public partners, private-sector stakeholders, and consultants to gather information, review content, and ensure marketing materials are accurate and aligned.
Track campaign performance, stakeholder engagement, website updates, social media activity, and other marketing metrics to support ongoing strategy refinement.

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, public relations, business, economic development, or a related field.
5 to 8 years of progressive experience in marketing, communications, branding, advertising, public relations, or business development support.
Comprehensive knowledge of branding, advertising, marketing principles, and campaign execution.
Proficiency in digital marketing strategies, including content management, social media, email outreach, and paid media.
Capability to customize communications for diverse professional groups, including industry partners, public-sector stakeholders, and business executives.
Preference for candidates familiar with real estate, logistics, infrastructure, or economic development marketing.
Background in professional public-sector communications, emphasizing accuracy and transparency.
Familiarity with organizing and participating in business development events, trade shows, and conferences.

Benefits

Comp & perks

Zero-Cost Health Coverage: UIPA pays 100% of premiums for our HDHP medical plan and 91%+ for traditional plans.
Company-Funded Wellness: UIPA provides a minimum of $1,298 in annual HSA contributions to help you cover out-of-pocket health expenses tax-free.
A Secure Future: Gain access to the Utah Retirement Systems (URS), including pension and 401(k) options that provide unmatched long-term security.
Lifestyle & Wellness: Onsite Fitness Center to keep you moving.
Paid Parking in the heart of the city.
13 Paid Holidays plus generous vacation and sick leave.
Employee Assistance Program (EAP) for total well-being.

ATS Keywords

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Hard Skills & Tools

brandingadvertisingmarketingdigital marketingcontent managementsocial mediaemail outreachcampaign executionperformance reportingdata analysis

Soft Skills

communicationcoordinationcollaborationstakeholder engagementcustomizationorganizational skillscreativitystrategic thinkingattention to detailproblem-solving