Userpilot

Senior Marketing Director – Brand Communication Strategy, Demand Gen, Multi-Channel Growth

Userpilot

full-time

Posted on:

Location Type: Hybrid

Location: Austin • Texas • United States

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Job Level

Senior

About the role

  • Own and evolve Userpilot’s global brand positioning, narrative, and visual identity.
  • Lead the ideation and execution of creative, memorable, category-defining campaign concepts.
  • Oversee the creation of premium content: reports, videos, benchmarks, case studies, playbooks, and narrative assets.
  • Own the strategy, execution, and optimization of brand and demand gen communications across all paid marketing channels.
  • Shift Userpilot from a capture-only motion to a demand creation engine.
  • Lead and mentor a high-performing team across content, growth, design, ABM, and PMM.

Requirements

  • 5+ years in B2B SaaS marketing, ideally in product adoption, PLG, product analytics, or customer onboarding.
  • Proven track record combining creative brand strategy with paid acquisition execution.
  • Strong experience running: LinkedIn Ads & ABM campaigns, Google Ads / Display / YouTube, Reddit Ads or experimental channels.
  • Demonstrated success producing high-quality content with strong distribution frameworks.
  • Ability to craft powerful, differentiated narratives that resonate with mid-market and enterprise buyers.
  • Experience leading and scaling multi-disciplinary marketing teams.
  • Strong storytelling, visual instincts, and creative sensibility.
  • Data-driven approach to evaluating creative performance and campaign efficiency.
Benefits
  • Hybrid work environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B SaaS marketingproduct adoptionproduct analyticscustomer onboardingLinkedIn AdsABM campaignsGoogle AdsDisplay AdsYouTube Adscontent production
Soft Skills
creative brand strategystorytellingvisual instinctscreative sensibilityleadershipmentoringdata-driven approachnarrative craftingteam scalingcampaign optimization