Go-To-Market Manager
USAble Life
full-time
Posted on:
Location Type: Remote
Location: Florida • United States
Visit company websiteExplore more
Salary
💰 $82,000 - $115,000 per year
About the role
- Develop structured GTM plans covering positioning, pricing, channel strategy, enablement, launch, and measurement
- Define success metrics and ensure post-launch feedback loops
- Convene and lead stakeholders from product, sales, marketing, service, compliance, and partner management
- Drive alignment on launch objectives, deliverables, and timelines
- Manage interdependencies and remove barriers to execution
- Partner with product and marketing teams to define compelling value propositions
- Ensure messaging resonates across employers, brokers, members, and Blue Plan partners
- Tailor positioning for competitive differentiation
- Coordinate enablement activities (sales training, broker tools, Blue Plan partner education, FAQs)
- Ensure supporting materials, campaigns, and digital assets are ready at launch
- Maintain detailed launch roadmaps and run regular GTM checkpoints
- Track launch readiness and escalate risks proactively
- Monitor adoption and refine approach post-launch
- Performs other related duties and responsibilities as assigned
Requirements
- Bachelor’s degree in related field or equivalent military experience
- 7+ years of experience in product marketing, commercialization, or GTM execution, preferably in healthcare, insurance, or employee benefits
- Proven track record of orchestrating cross-functional product launches or commercialization initiatives
- Experience with broker distribution and health plan partnerships a plus
Benefits
- A culture that values employees and celebrates, empowers, and inspires a diverse workforce
- Outstanding and affordable benefits package
- PTO provided at date of hire
- 11 paid holidays
- 401(k) with up to 6% match; fully vested from day 1
- Remote opportunities with company-provided equipment
- Team-oriented, collaborative group of peers
- Career advancement opportunities
- Tuition Reimbursement
- Employee Assistance Program
- Inclusion Council and Employee Resource Groups
- Recharge Days and Volunteer Time Off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
GTM planningsuccess metrics definitionstakeholder managementlaunch executionvalue proposition developmentsales training coordinationcampaign managementdigital asset preparationrisk escalationadoption monitoring
Soft Skills
leadershipcommunicationcollaborationorganizational skillsproblem-solvingstrategic thinkingadaptabilitycross-functional teamworknegotiationfeedback management
Certifications
Bachelor’s degree