USAA

Product Marketing Lead – Life Insurance

USAA

full-time

Posted on:

Location Type: Hybrid

Location: San Antonio • Colorado • Florida • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $143,320 - $273,930 per year

Job Level

Senior

About the role

  • Leads the planning for a fully digital-first marketing lifecycle, inclusive of strategy, member research, planning, direct response marketing, agency management, creative development, compliant execution, analytics and optimization, and performance management.
  • Leads the development and implementation of marketing plans and campaigns to build and deepen USAA’s relationship with existing members, and drive acquisition of new members.
  • Provides input into the management of the marketing budget allocations across products and channels to deliver sustainable growth at efficient Cost per Account (CPAs) at scale.
  • Leads the development of the digital acquisition experience, lead adoption of new ways of working, and leverage storytelling to drive understanding & adoption of change.
  • Models behaviors that support and embrace safe & sound business practices at scale.
  • Knowledge of product related regulations, and risk and compliance requirements.
  • Leverages external knowledge regarding the digital space, and networks with external partners to inspire out-of-box thinking.
  • Keep USAA brand and mission to serve the military community at the forefront of new marketing practice.
  • Provides coaching and training to team members.
  • Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Requirements

  • Bachelor of Arts, Bachelor of Business Administration OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree. (Total of 12 years of experience without Bachelor degree of Arts or Bachelor of Business Administration )
  • 8 years of relevant work experience in financial services with hands-on experience in conversion channels (i.e.: Paid Search, Affiliates, Direct Mail)
  • Extensive experience in collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
  • Strong business acumen in the areas of business operations, industry practices and emerging trends.
  • Ability to seek and analyze data from variety of resources to support marketing decisions and alignment with key stakeholders.
  • Proficiency in Product Marketing, including providing input into growth objectives, developing marketing plans, performance reporting, and driving incremental growth consumer definition, situation assessment, financial analysis, and marketing strategy.
  • Understanding of specific laws and rules that govern consumer products.
  • Demonstrated proficiency with marketing data analytics, including the ability to analyze and evaluate information.
  • Effective communication skills (verbal and written) with the ability to adjust communication style based on the audiences.
  • Ability to exercise appropriate judgment by using information and knowledge to make timely, effective decisions.
  • Ability to work independently and with minimal supervision.
  • Ability to adjust scope or resources as appropriate, mitigating potential risk to projects.
Benefits
  • comprehensive medical, dental and vision plans
  • 401(k)
  • pension
  • life insurance
  • parental benefits
  • adoption assistance
  • paid time off program with paid holidays plus 16 paid volunteer hours
  • various wellness programs
  • career path planning and continuing education
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingmember researchdirect response marketinganalyticsperformance managementconversion channelsproduct marketingmarketing data analyticsfinancial analysismarketing strategy
Soft Skills
leadershipcoachingcommunicationbusiness acumencollaborationinfluencingdecision makingindependencejudgmentadaptability
Certifications
Bachelor of ArtsBachelor of Business Administration