URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

Director of Marketing Operations

URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

full-time

Posted on:

Location Type: Hybrid

Location: Philadelphia • Pennsylvania • United States

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Job Level

Lead

About the role

  • Architect and implement a unified GTM operating model that streamlines the workflow from seasonal concepting through to omni-channel execution.
  • Eliminate silos and friction points between Marketing, Creative, Merchandising, and Digital teams to increase speed-to-market.
  • Establish and govern standardized workflows, ensuring clear RACIs and milestone accountability across all cross-functional partners.
  • Design a flexible "fast-track" process for reactive business needs, balancing long-term brand storytelling with short-term commercial agility.
  • Partner with Tech and Data teams to build a marketing technology roadmap that automates manual workflows and enhances collaboration.
  • Optimize and manage the toolstack (DAM, PM tools, Workflow software) to ensure it supports the marketing creative process and delivers operational transparency.
  • Champion the adoption of AI and automation within the marketing workflow to drive efficiency in content production and deployment.
  • Lead marketing resource management, analyzing team capacity and talent allocation to ensure we are focused on the highest-impact work.
  • Manage the Marketing and Creative budget process in partnership with Finance, ensuring visibility into spend and alignment with strategic priorities.
  • Oversee agency and vendor management operations, ensuring external partners are integrated seamlessly into our internal workflows.
  • Serve as a thought partner to the CMO on organizational design and change management initiatives.
  • Lead "Way of Working" retrospectives, using data and feedback to continuously refine the GTM process and improve team health.
  • Communicate operational health and project status to the executive team, providing clarity on delivery risks and resource constraints.
  • Build and mentor a high-performing operations team that values both creative empathy and process discipline.
  • Foster a culture of "operational excellence," empowering teams to solve problems proactively and think about the enterprise-wide impact of their work.

Requirements

  • 10–15 years of experience in marketing operations, project management, or management consulting, preferably within a retail or fashion-forward organization.
  • Proven success in implementing enterprise-wide operating models or complex GTM processes in a multi-channel environment.
  • Expert-level understanding of marketing workflows, creative production, and the technical infrastructure required to support modern marketing.
  • Exceptional change-management skills, with the ability to influence senior leaders and creative personalities through empathy and logic.
Benefits
  • medical
  • dental
  • vision
  • PTO
  • generous employee discounts
  • retirement savings and much more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing operationsproject managementGTM processesmarketing workflowscreative productiondata analysisbudget managementresource managementautomationchange management
Soft Skills
leadershipcommunicationcollaborationinfluencingproblem-solvingempathyorganizational designteam mentoringoperational excellencefeedback utilization