Seeking a creative, strategic, and analytical Marketing Director to own and grow Urban Insight’s marketing function.
Define and execute strategies and tactics to increase marketing qualified leads and the rate at which existing leads are converted into clients.
Assess the existing marketing strategy to revise and develop a comprehensive strategy.
Drive growth via setting goals, defining target audiences, creating business cases for marketing activities based on impact, and managing the budget.
Develop and maintain brand strategy, messaging and visual identity across all marketing channels and sales deliverables.
Create messaging and successfully plan, execute, and analyze marketing campaigns (across all channels).
Lead content development and creation across all channels for the agency including sales and marketing collateral.
Provide detailed analysis and reports on conversion metrics, campaign performance, and ROI to recommend investment in marketing activities.

Requirements

10+ years of experience leading B2B Professional Services marketing for the U.S. market (i.e. Web Design & Development, Marketing Agency or Consulting Firm to nonprofits and for profits)
Ideal candidate will have demonstrable experience in developing marketing strategies, managing budgets, and executing campaigns across various channels, including digital and offline.
Minimum CEFR C1 level with English (ideally C2)
Extensive experience with AI tools to enhance marketing effectiveness and efficiency, and in implementing AI into workflows.
Demonstrated success growing MQLs and providing a strong ROI across all channels.
Demonstrated success supporting MQL to SQL conversion.
Experience creating digital assets for marketing campaigns, such as graphics, written copy, social posts.
Experience both leading strategy and executing independently on a marketing team of one.
Strong data analysis and prioritization skills.
Highly motivated and tenacious personality.
Bachelor’s degree or higher required.
Familiarity with Hubspot, Apollo, and Reply.io is a plus.

Benefits

Paid time off (15 days increasing to 20 after four years)
Holiday time off (~10 days per year)
An annual customized training plan
Performance and compensation reviews annually

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

B2B marketingmarketing strategy developmentcampaign executiondata analysisMQL to SQL conversionbudget managementdigital asset creationAI tools implementationmarketing metrics analysisROI measurement

Soft skills

creativitystrategic thinkinganalytical skillsleadershipcommunicationmotivationtenacityprioritization

Certifications

Bachelor's degreeCEFR C1 EnglishCEFR C2 English