Upwork

Fractional Product Growth Consultant

Upwork

full-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

SQL

About the role

  • Own and drive product-led growth strategy, with accountability for improving acquisition, activation, conversion, and revenue performance
  • Bring a strong, informed point of view on product growth strategy, grounded in data, experimentation, and marketplace dynamics
  • Identify, prioritize, and execute high-impact growth opportunities within the product experience (e.g., onboarding, matching, pricing, user flows)
  • Analyze product funnel performance end-to-end and implement optimizations to improve conversion rates and efficiency
  • Design, run, and scale in-product experiments (A/B tests, feature changes, UX improvements) to drive measurable impact
  • Partner closely with Product, Engineering, Design, Marketing, and Analytics to rapidly test and ship growth initiatives
  • Develop and refine segmentation, targeting, and user journey strategies to improve demand quality and user engagement

Requirements

  • Deep expertise in product-led growth, growth product management, or experimentation, with a track record of driving measurable impact
  • Experience working in or consulting for a two-sided marketplace, with strong understanding of demand-side dynamics
  • Strong understanding of product funnels, user behavior, and conversion optimization within digital products
  • Proven ability to design and scale experiment-driven growth programs within product environments
  • Hands-on analytical skills and experience using data to inform decisions (e.g., SQL, product analytics tools, dashboards)
  • Ability to operate independently as a hands-on operator, while collaborating effectively with cross-functional partners
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product-led growthgrowth product managementexperimentationconversion optimizationA/B testinguser behavior analysisdata analysisSQLproduct analyticsdashboard creation
Soft Skills
collaborationindependenceanalytical skillsstrategic thinkingcommunicationprioritizationexecutionuser engagement improvementproblem-solvingadaptability