Upwork

Growth Marketing

• Own and drive product-led growth strategy, with accountability for improving acquisition, activation, conversion, and revenue performance
• Bring a strong, informed point of view on product growth strategy, grounded in data, experimentation, and marketplace dynamics
• Identify, prioritize, and execute high-impact growth opportunities within the product experience (e.g., onboarding, matching, pricing, user flows)
• Analyze product funnel performance end-to-end and implement optimizations to improve conversion rates and efficiency
• Design, run, and scale in-product experiments (A/B tests, feature changes, UX improvements) to drive measurable impact
• Partner closely with Product, Engineering, Design, Marketing, and Analytics to rapidly test and ship growth initiatives
• Develop and refine segmentation, targeting, and user journey strategies to improve demand quality and user engagement

Fractional Product Growth Consultant

Manager

• Lead the Cyber Fusion Center and Security Operations function, with responsibility for protecting Upwork’s people, data, platform, business operations, and customers from cyber threats
• Drive the strategy and roadmap for modern security operations, with a strong emphasis on AI, automation, orchestration, and scalable detection and response
• Identify opportunities to reduce manual effort and improve analyst effectiveness by applying emerging technologies, automation, and workflow optimization across the program
• Build systemic improvements across security operations processes, tooling, and capabilities rather than relying on one-off fixes
• Evolve the program to anticipate and respond to emerging threats, changes in attacker tradecraft, and shifts in business risk
• Ensure security operations priorities are aligned to the highest risks facing the company, using threat intelligence, business context, and risk signals to guide investments and operational focus
• Own and mature core security operations technologies and capabilities, including areas such as SIEM, SOAR, EDR, detection engineering, case management, and response workflows
• Lead the continued development of detection, investigation, threat hunting, and incident response capabilities across cloud, endpoint, identity, and application environments

Senior Manager, Cyber Fusion Center

Social Media Manager

• Own and evolve Upwork’s social media strategy
• Define how social drives discovery, relevance, and credibility
• Lead, coach, and develop an established team of social media managers
• Establish clear goals, performance expectations, and development plans
• Build a test-and-learn culture
• Ensure social content is creatively strong and performance-minded
• Partner closely with Brand, Content, Communications, SEO, Influencer Marketing, and Paid Media teams

Senior Social Media Manager

DevOps Engineer

• Design, implement, and maintain CI/CD pipelines and shared build tooling that improve throughput, reliability, and developer experience, with clear success metrics captured in Focals.
• Deliver pipeline migrations (for example, Jenkins or Tekton to GitHub Actions) by creating automation, templates, guardrails, and documentation that reduces friction for service owners.
• Diagnose and resolve CI incidents and performance bottlenecks through hands-on troubleshooting, root cause analysis, and follow-up improvements that prevent repeat issues.
• Build and evolve Kubernetes-based automation workflows (for example, Argo Workflows) to reduce manual steps and standardize common delivery patterns.
• Partner with internal stakeholders to understand requirements, set expectations, and communicate progress clearly, especially during high-impact changes.
• Uphold security and compliance best practices across the delivery stack, including access controls, secrets handling, and infrastructure as code practices using Terraform.

Senior CI/CD Engineer

Director

• Set the research vision and strategic agenda for the Upwork Research Institute, ensuring alignment with business objectives and emerging macroeconomic trends.
• Serve as the primary spokesperson for the Institute across national media, op-eds, events, and social platforms—translating technical findings into compelling, accessible stories.
• Lead a team of researchers to produce data-rich insights and media-ready narratives.
• Develop flagship research reports, media campaigns, and editorial calendars that drive consistent, high-impact thought leadership.
• Build and scale partnerships with external academics, think tanks, trade groups, and research institutions to amplify our credibility and reach.
• Collaborate with internal stakeholders across sales, marketing, product, and analytics to embed research into Upwork’s growth and engagement strategies.
• Use AI tools to accelerate insight development, summarize large data sets, and enhance storytelling formats.

Managing Director, Research Institute

Vice President

• Set the vision and long-term strategy for Upwork’s global payments and financial infrastructure, aligning with company-wide objectives and board-level outcomes
• Lead a multi-functional organization responsible for payment rails, payout orchestration, regulatory compliance, risk mitigation, and customer experience
• Identify and scale global payment partnerships across acquiring, disbursing, and embedded finance—ensuring resilience, speed, and customer delight
• Drive the adoption of AI-powered payment solutions and automation to reduce costs, enhance decision-making, and improve customer outcomes
• Serve as executive sponsor for critical financial partnerships, vendor relationships, and compliance frameworks across jurisdictions
• Navigate a complex regulatory landscape and ensure Upwork remains ahead of evolving global fintech requirements and risk standards
• Deliver measurable outcomes tied to margin optimization, transaction costs and losses, and the optimal balance between payment success rates and net transaction loss, while ensuring experience quality
• Build, mentor, and inspire a high-performing leadership team within the Payments function, reinforcing a culture of excellence, innovation, and cross-functional alignment

VP, Payments

• Lead the preparation and review of federal and state income tax filings, ensuring timely and accurate compliance across domestic and international entities.
• Manage quarterly and annual tax provision processes, including ASC 740 reporting and audit support.
• Collaborate cross-functionally to assess the tax impact of business initiatives, ensuring alignment with regulatory requirements and internal policies.
• Develop and implement process improvements for tax workflows, leveraging AI and automation tools to enhance accuracy and efficiency.
• Monitor evolving tax legislation, analyze potential impact, and propose action plans to leadership.
• Mentor and manage members of the tax team, fostering a culture of continuous improvement, ownership, and growth.
• Partner with external advisors and internal stakeholders during audits, transactions, and tax planning initiatives.

Tax Manager

Product Manager

• Set the long-term vision and strategy for Reputation, translating frameworks into shipped, customer-validated systems. Establish a clear transition from current-state systems to the future architecture.
• Own and deliver multi-quarter initiatives that materially improve user confidence and business outcomes, balancing experimentation with operational rigor.
• Define and track success metrics linking reputation improvements to marketplace and business outcomes.
• Lead and develop a team of Product Managers, setting a high bar for strategy, product craftsmanship, and ownership. Create clarity of decision rights across the reputation domain and serve as the senior product voice with executive stakeholders, distilling critical decisions upward and translating direction back to teams.
• Oversee rollout and adoption so freelancers and clients clearly understand and trust reputation signals.

Senior Director of Product, Reputation

Data Scientist

• Define and execute an enterprise-wide analytics, insights, and pricing strategy aligned with Upwork’s mission, financial goals, and AI roadmap.
• Lead a central analytics organization that delivers applied insights across Product, Marketing, and AI.
• Elevate modeling and quantitative capabilities to drive predictive, causal, and economic insights.
• Strengthen and scale the existing pricing function through optimization, automation, and experimentation.
• Partner with Data Engineering and AI teams to modernize infrastructure, automate reporting, and democratize analytics.
• Oversee marketplace and customer analytics to understand trends in Human+AI collaboration and workforce transformation.
• Drive integration of new technologies and analytical methods to expand self-service capabilities and accelerate decision-making.
• Lead a team of economists to evolve marketplace models, pricing elasticity frameworks, and monetization strategies.
• Translate complex analytics into clear, actionable narratives for executives and external audiences.
• Foster a culture of curiosity, rigor, and insight-driven decision-making across the company.

VP, Head of Analytics, Data Science, Pricing

Full-stack Engineer

• Design and implement core systems for AI-powered matchmaking, integrating frontend, backend, and agentic workflows.
• Own architectural decisions and collaborate on long-term platform direction.
• Lead planning, scoping, and execution of feature initiatives in partnership with product management.
• Organize and manage cross-functional engineering work (without people management responsibilities).

Staff Full-Stack Engineer

Backend Engineer

• Build and operate backend services and automation for the Snowflake data platform.
• Support data ingestion pipelines (RDS/Oracle → Snowflake) and reverse ETL (Snowflake → RDS).
• Develop and maintain Airflow (AWS MWAA) workflows for ingestion, data quality, and ops automation.
• Implement tooling for data quality checks, platform governance, and SOX-related controls.
• Help monitor and optimize Snowflake performance and costs.
• Deliver production-ready solutions with minimal supervision.

Senior Backend Engineer – Snowflake Data Platform

Systems Engineer

• Build end-to-end solutions, from endpoint engineering to systems engineering, ensuring compliance, security, and seamless processes.
• Integrate artificial intelligence into IT workflows to drive efficiency and innovation.
• Drive the design and implementation of centralized identity management and controls, aligning with modern security practices.
• Diagnose problems relating to critical services such as Jira, Confluence, and others to prevent problem recurrence.
• Maintaining and enhancing existing scripts, tools, and methodologies.
• On-call resource for resolving technical emergencies.
• Perform implementation, operational support, maintenance, and optimization of cloud and on-premises infrastructures.