Upwind Security

Marketing Operations Manager

Upwind Security

full-time

Posted on:

Location Type: Office

Location: San Francisco • California • United States

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About the role

  • Serve as the first point of contact for Marketing Ops requests via Slack and other intake channels
  • Triage, clarify, and resolve day-to-day requests (lists, ownership updates, campaign questions, quick data fixes)
  • Investigate and resolve issues independently; escalate only true system or architecture problems
  • Identify recurring requests and turn them into documented, repeatable processes
  • Own campaign setup, tagging, and hygiene in Salesforce and HubSpot
  • Ensure event leads are properly uploaded, tagged, QA’d, and reflected in reporting
  • Build and maintain campaign and event dashboards
  • Perform retroactive cleanup on older campaigns and event lists as needed
  • Build and maintain custom Hockeystack dashboards to support: Marketing channel performance Campaign reporting Product launches
  • Design, execute, and continuously improvement of SDR and lead flow processes to reduce leakage and manual handoffs
  • Implement, maintain, and improve lead flow processes across all marketing programs
  • Monitor enrichment success and data quality, escalating to RevOps as necessary
  • Run proactive QA checks (missing owners, orphaned records, broken attribution)
  • Maintain UTM structure and generate new UTMs as needed
  • Support GDPR compliance, including data access and deletion requests
  • Execute onboarding and implementation of new marketing and sales technology tools
  • Own setup, QA, documentation, and ongoing maintenance for our marketing and SDR tech stack including integrations such as Salesforce, Hubspot, Hockeystack, Orum, Clay, Outreach, Lemlist, G2
  • Manage Clay workflows, credits, and billing
  • Prepare and maintain weekly marketing and GTM reporting and self-service dashboards
  • Proactively communicate analysis and insights of key data findings to marketing leadership
  • Build and maintain SDR dashboards for: Weekly pipeline reporting Quota attainment by individual SDR
  • Prepare inputs for quarterly board reporting related to marketing and pipeline
  • Validate data accuracy and consistency across systems before reports reach leadership
  • Support ad hoc leadership reporting with first-pass analysis and investigation
  • Create and maintain SOPs and how-to documentation for Marketing Ops processes
  • Communicate system changes and train marketing users on new workflows
  • Conduct research and execute lead list pulls using Clay, Salesforce, and sales engagement tools

Requirements

  • 2–4 years of experience in Marketing Operations, Sales Operations, GTM Engineering, or a related ops role
  • Strong hands-on experience with Salesforce and Clay
  • Experience supporting campaigns, events, and GTM workflows
  • High attention to detail and comfort working across multiple systems
  • Ability to operate independently in a fast-paced environment

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
data analysiscampaign setupdata qualitylead flow processesUTM managementQA checksSOP creationevent reportingdashboard maintenanceGDPR compliance
Soft skills
attention to detailindependent workcommunicationproblem-solvingprocess improvementorganizational skillsproactive analysistrainingcollaborationtime management