Upstream USA

Digital Marketing

• Develop and execute a comprehensive engagement and re-engagement strategy to drive user acquisition and long-term retention on the FreeBC platform.
• Lead and support diverse marketing efforts, including managing social media accounts, coordinating paid digital advertising, and overseeing the creation of marketing collateral.
• Organize and support grassroots campaigns to build local awareness in pilot regions.
• Facilitate and gather insights from patient and clinical advisory groups.
• Monitor site awareness and utilization metrics to ensure KPIs are being met or exceeded.
• Collaborate with the content team to ensure high-performing social media posts, ads, and engagement emails.
• Use data to inform product decisions and provide recommendations for A/B testing.

Senior Engagement Manager – Digital Marketing, Reproductive Healthcare

Vice President

• Guide Upstream’s long-term organizational direction
• Lead early stage innovation from ideation to pilot decisions
• Drive enterprise-wide planning
• Advance priorities for sustainable growth and impact
• Oversee organizational strategy development and innovation planning
• Partner with senior executives to translate mission into strategies
• Ensure data-informed decision-making across teams
• Shape Upstream’s future and evaluate new opportunities
• Provide insights on patient and market changes

Senior Engagement Manager – Digital Marketing, Reproductive Healthcare

Vice President of Strategy – Reproductive Healthcare