Upstream USA

Digital Marketing

• Develop and execute a comprehensive engagement and re-engagement strategy to drive user acquisition and long-term retention on the FreeBC platform.
• Lead and support diverse marketing efforts, including managing social media accounts, coordinating paid digital advertising, and overseeing the creation of marketing collateral.
• Organize and support grassroots campaigns to build local awareness in pilot regions.
• Facilitate and gather insights from patient and clinical advisory groups.
• Monitor site awareness and utilization metrics to ensure KPIs are being met or exceeded.
• Collaborate with the content team to ensure high-performing social media posts, ads, and engagement emails.
• Use data to inform product decisions and provide recommendations for A/B testing.

Senior Engagement Manager – Digital Marketing, Reproductive Healthcare