Senior Engagement Manager – Digital Marketing, Reproductive Healthcare

Upstream USA

FreeBC Senior Engagement Manager focused on user acquisition and retention for innovative contraceptive access platform. Leading marketing strategies and community outreach for healthcare access.

Posted 5/28/2026full-timeRemote • Colorado • 🇺🇸 United StatesSenior💰 $135,000 - $145,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute a comprehensive engagement and re-engagement strategy to drive user acquisition and long-term retention on the FreeBC platform.
Lead and support diverse marketing efforts, including managing social media accounts, coordinating paid digital advertising, and overseeing the creation of marketing collateral.
Organize and support grassroots campaigns to build local awareness in pilot regions.
Facilitate and gather insights from patient and clinical advisory groups.
Monitor site awareness and utilization metrics to ensure KPIs are being met or exceeded.
Collaborate with the content team to ensure high-performing social media posts, ads, and engagement emails.
Use data to inform product decisions and provide recommendations for A/B testing.

Requirements

What you’ll need

5+ years of experience in digital product development including marketing, growth marketing, or product management
Proven experience managing social media platforms (organic and paid), email marketing campaigns, and digital ad spend (Meta, Google, etc.)
Ability to build an engagement funnel from scratch—moving a user from 'unaware' to 'active user' to 're-engaged advocate.'
Experience working with advisory boards or community partners to solicit feedback and build brand trust
Comfortable using analytics tools to track campaign performance and site traffic
A deep-seated passion for reproductive health, health equity, and patient-centered care.

Benefits

Comp & perks

Medical, dental, vision insurance
Life insurance
Long and short term disability
401K with a match
Generous vacation, personal, sick and holiday time off
Parental leave
Professional development
Fitness and cell phone allowance for all full time employees and part time employees who work a minimum of 24 hours per week

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital product developmentgrowth marketingproduct managementsocial media managementemail marketingdigital advertisingA/B testinganalytics toolsuser engagement strategiesKPI monitoring

Soft Skills

leadershipcollaborationcommunicationinsight gatheringcommunity engagementstrategic thinkingcreativityadaptabilityproblem-solvingpassion for health equity