Director of Brand Social
Upstart
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $183,000 - $253,300 per year
Job Level
About the role
- Create a distinctive, recognizable Upstart social persona and consistent presence across platforms.
- Build measurable growth in reach, engagement quality, creator program impact, and campaign extension performance.
- Stand up repeatable systems (OKRs, dashboards, rituals) that make social scalable over time.
- Set content strategy and activation roadmaps to support and achieve brand messaging goals
- Establish the roadmap, budget, and hiring plan to grow the function responsibly.
Requirements
- 10+ years of experience across social media, content, brand, or community leadership with at least 5 years spent managing teams
- Proven experience building or scaling a social function including: strategy → operating model → execution → measurement
- Demonstrated success using social content to drive brand and business outcomes (awareness, consideration, engagement, or conversion).
- Experience developing business cases, setting and managing budgets, forecasting impact, defining KPIs, and communicating results to senior leadership.
- Hands-on proficiency with a modern social stack including: Publishing and management (Sprout, Sprinklr, or equivalent), Listening and monitoring (Brandwatch, Sprinklr, or similar), Attribution and measurement integrations Salesforce, HubSpot, or similar)
Benefits
- Competitive Compensation (base + bonus & equity)
- Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart
- Generous 401(k) plan with Upstart matching $2 for every $1 contributed, up to $15,000 per year
- Employee Stock Purchase Plan (ESPP)
- Life and disability insurance
- Generous holiday, vacation, sick and safety leave
- Supportive parental, family care, and military leave programs
- Annual wellness, technology & ergonomic reimbursement programs
- Social activities including team events and onsites, all-company updates, employee resource groups (ERGs), and other interest groups such as book clubs, fitness, investing, and volunteering
- Catered lunches + snacks & drinks when working in offices
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media strategycontent strategybrand managementcommunity leadershipbudget managementKPI definitionmeasurementbusiness case developmentforecasting impactteam management
Soft skills
leadershipcommunicationorganizational skillsstrategic thinkingcollaboration