Own the day-to-day administration, configuration, and optimization of Upside's marketing and SDR technology stack including: HubSpot, Outreach, Gong, ZoomInfo, Clay and adjacent tools.
Serve as the primary systems partner for B2B Marketing and Sales Development, translating business requirements into scalable, well-documented platform configurations and workflows.
Collaborate closely with the Salesforce Administration team to ensure seamless data flow, data model alignment, and reliable lead / contact routing between marketing systems and our CRM.
Deliver production support by troubleshooting, prioritizing, and resolving issues raised by end users across marketing and SDR platforms, with a focus on root-cause resolution.
Support program management for the marketing systems domain, including roadmap definition, backlog grooming, and delivery planning in partnership with business stakeholders.
Support Upside's GTM AI adoption initiatives by identifying automation and AI augmentation opportunities within the marketing and SDR stack.
Design and implement automation across the stack to reduce manual work, improve conversion rates, and support campaign execution at scale.
Stay current on platform releases, new features, and emerging tools and proactively identifying opportunities to extract more value from existing investments and evaluating new tools as needs arise.
Partner with Data Governance to operationalize data management standards, ensure compliance, and maintain a clean, trustworthy system of record.
Manage vendor relationships to ensure Upside is maximizing ROI on platform investments and getting appropriate levels of support.

Requirements

5+ years of experience in marketing operations, marketing systems, or a closely related GTM systems role.
Deep hands-on expertise with marketing automation and sales engagement platforms.
Strong understanding of Salesforce Sales Cloud, automation tools, and data model design.
Comfort operating in an environment where AI tooling is evolving rapidly.
Proven experience gathering business requirements and translating them into well-architected system solutions.
Strong production support mindset, with the ability to balance urgent issues against longer-term platform improvements.
Demonstrated ability to operate independently, manage multiple priorities, and exercise sound judgment
Excellent communication and collaboration skills, with the ability to influence without authority and partner across functions.

Benefits

Medical, dental, and vision coverage starting on Day 1
Equity (ISOs)
401(k) program
Family planning programs + paid parental leave
Physical fitness and wellness memberships
Emotional and mental health support programs
Unlimited PTO + 10 paid federal holidays + our annual, week-long Winter Break
Flexible work environment
Lunch reimbursement for in-office employees
Employee Resource Groups
Learning and Development stipend
Transparent culture
Amazing mission!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing operationsmarketing systemsmarketing automationsales engagement platformsSalesforce Sales Clouddata model designautomationdata managementtroubleshootingcampaign execution

Soft Skills

communicationcollaborationinfluence without authorityindependent operationprioritizationjudgmentproduction support mindsetbusiness requirements gatheringproblem-solvingstakeholder partnership