Upside

Principal Product Marketing Manager, Product Commercialization

Upside

full-time

Posted on:

Location Type: Hybrid

Location: Austin • District of Columbia • Illinois • United States

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Salary

💰 $169,000 - $201,000 per year

Job Level

Lead

About the role

  • Drive Early Engagement & Activation: Develop and refine strategies to ensure customers quickly realize the value of our platform, increasing adoption and reducing time to activation.
  • Support Expansion & Upsell Efforts: Create compelling materials and messaging that help Account Managers identify and execute expansion opportunities within existing accounts.
  • Develop QBR & Account Review Positioning: Develop frameworks, templates, and content that improve the effectiveness of Quarterly Business Reviews (QBRs) and Annual Reviews (ARs), helping our teams articulate impact and long-term value.
  • Develop Playbooks & Scalable Strategies: Build repeatable, scalable playbooks that empower the Account team to improve customer engagement, retention, and advocacy.
  • Boost Referral & Advocacy Programs: Collaborate with Customer Success and Marketing to increase referrals, testimonials, and case study participation from happy customers.
  • Identify & Address Churn Risks: Analyze customer data and feedback to proactively identify churn risks and implement targeted initiatives that improve retention.
  • Represent the Product in Customer Meetings: Join key account discussions to support messaging, address product questions, and gather insights to refine positioning and customer education.
  • Close the Loop with Product & GTM Teams: Actively contribute to the product feedback loop, ensuring customer insights shape product development and go-to-market strategies.

Requirements

  • 7+ years of experience in product marketing, customer marketing, or a related role, preferably in B2B, SaaS, or a high-growth tech environment. Experience with marketplaces is a plus.
  • A deep understanding of customer lifecycle marketing, including strategies for activation, expansion, and retention.
  • Strong storytelling and messaging skills, with the ability to translate complex product features into clear, compelling narratives that drive customer engagement.
  • Experience developing sales enablement and account management materials, including playbooks, QBR frameworks, and expansion messaging.
  • Proven ability to collaborate cross-functionally, especially with Account Management, Implementation, and Product teams.
  • A data-driven mindset, with experience using customer insights and retention metrics to inform strategy and execution.
  • A passion for customer success and growth, with a relentless focus on helping customers realize and expand their value with our platform.
Benefits
  • Medical, dental, and vision coverage starting on Day 1
  • Equity (ISOs)
  • 401(k) program
  • Family planning programs + paid parental leave
  • Physical fitness and wellness memberships
  • Emotional and mental health support programs
  • Unlimited PTO + 10 paid federal holidays + our annual, week-long Winter Break
  • Flexible work environment
  • Lunch reimbursement for in-office employees
  • Employee Resource Groups
  • Learning and Development stipend
  • Transparent culture
  • Amazing mission!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingcustomer marketingcustomer lifecycle marketingsales enablementaccount managementdata analysisretention metricsstorytellingmessagingplaybook development
Soft Skills
collaborationcommunicationcustomer success focusstrategic thinkingcreativityproblem-solvingadaptabilitycustomer engagementnarrative developmentcross-functional teamwork