Marketing Manager
Upland Software
full-time
Posted on:
Location Type: Remote
Location: Canada
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Salary
💰 $70,000 - $85,000 per year
About the role
- Execute gotomarket and demand generation initiatives aligned to defined audiences and sales priorities
- Translate product capabilities into clear, valuedriven messaging that supports buyer education and sales conversations
- Create highquality content across core channels, including: Website and landing pages, Email and nurture campaigns, Onepagers, presentations, and sales enablement assets, Social and paid campaign copy
- Design lightweight assets independently using Canva or similar tools
- Own marketing deliverables end-to-end, from brief to launch, ensuring timely execution and stakeholder alignment
- Partner closely with sales and product teams to align priorities, validate messaging, and support active opportunities
- Use AI powered tools to increase efficiency across content creation, campaign execution, and performance analysis, while applying strong judgment and brand standards
- Track campaign performance and apply learnings to improve future execution
- Support webinars, virtual events, and outbound campaigns as needed
- Communicate progress, risks, and next steps proactively in a remote, cross functional environment
Requirements
- 5+ years of experience in a marketing role supporting revenue generation in enterprise SaaS
- Strong writing skills with the ability to simplify complex concepts
- Experience executing campaigns with tightly managed budgets
- Comfortable owning multiple initiatives simultaneously
- Strong organizational and project management skills
- Experience collaborating closely with sales and product teams
- Ability to adapt quickly to feedback and shifting priorities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content creationcampaign executionperformance analysiscopywritingbudget managementproject managementmarketing deliverablesbuyer educationdemand generationgo-to-market strategy
Soft Skills
strong writing skillsorganizational skillsproject management skillscollaborationadaptabilitycommunicationstakeholder alignmentproactive communicationjudgmenttime management