Uphold Inc.

Senior Performance Marketing Manager

Uphold Inc.

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $149,000 per year

Job Level

Senior

About the role

  • Lead the end-to-end execution of the Google Stack (Search, Pmax, YouTube, Display, and UAC) across both Web and App environments.
  • Own the paid flow from initial web click to app installation, ensuring a seamless user journey and high conversion rates.
  • Partner with our design and tech teams to build, test, and scale high-performing landing pages.
  • Own the A/B testing roadmap for paid web traffic.
  • Drive the creative lifecycle for YouTube, Display, and UAC—from identifying "what looks like a winner" to briefing the creative team on performance-led iterations.
  • Manage your own tracking and tagging via GTM and ensure we are ahead of the curve with Google’s latest initiatives (e.g., ICM - International/Innovative Customer Management).
  • Move beyond vanity metrics to deeply understand incrementality and how our Google spend contributes to bottom-line growth.

Requirements

  • 5+ years of performance marketing experience, with a heavy focus on Web growth and Google Ads.
  • Proven Track Record: You have successfully scaled Search, Pmax, and YouTube campaigns with a clear ROI/ROAS focus.
  • CRO Proficiency: Experience in optimizing landing pages and identifying friction points in a user funnel.
  • Technical Skillset: Expert-level knowledge of GTM and Google Analytics 4 (GA4).
  • Strategic Thinking: You can articulate the why behind a strategy, not just the how.
  • Creative Eye: Ability to distinguish between "pretty" creative and "high-converting" creative.
  • Agency & In-House Balance: If you come from an agency background, you must demonstrate "brand-side" ownership of the full funnel (tracking, creatives, and CRO).
Benefits
  • An amazing work environment in a company that continues to grow, driven by extraordinary and passionate people that keep up innovating and challenging more each day.
  • An international team, in a cutting-edge field, working on the most fascinating projects.
  • Growth and career opportunities, and the chance to be proactive and creative.
  • A flexible and enthusiastic work environment that offers you snacks, a lot of coffee and other great benefits.
  • Open and transparent culture - we get together on a weekly basis to share updates, strategic plans, and engage with each other informally over food and drinks.
  • Interesting events that keep you connected with the team and celebrate our success.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingGoogle AdsSearchPmaxYouTubelanding page optimizationA/B testingincrementalityconversion rate optimization (CRO)tracking and tagging
Soft Skills
strategic thinkingcreative eyecollaborationcommunicationproblem-solving