UpGuard

Content Writer

• People Management: Serve as the direct line manager for four South African-based Content Writers, providing coaching, mentorship, performance reviews, and career development guidance.
• Editorial Coaching & Storytelling: Go beyond grammar and syntax to coach writers on narrative structure, tone, and flow. You will teach your team how to find the "hook" in technical topics and weave storytelling elements into B2B assets to maximize reader engagement.
• Content Quality & Governance: Work with Content Specialist and Campaign Managers to provide editorial oversight for content produced by your team, ensuring high-quality output across all formats and channels.
• Hiring & Onboarding: Play a key role in the recruitment and onboarding of new content talent in the South African region as the team grows.
• Squad Content Execution: Act as the dedicated, hands-on Content Writer for an assigned product squad, owning the content strategy and production for that specific area.
• Strategic Storytelling: Move beyond feature lists to craft human-centric stories that resonate with CISOs and security professionals. You will identify the "hero’s journey" within customer challenges and position UpGuard as the essential guide to their success.
• Content Production: Produce a range of high-impact B2B SaaS content, including in-depth white papers, eBooks, blog posts, website copy, case studies, email sequences, video scripts, social copy and high-converting landing pages.
• Technical Content Development: Work directly with Product Marketing Managers (PMMs) and Subject Matter Experts (SMEs) to translate complex cybersecurity concepts and UpGuard's product capabilities into clear, compelling, and benefit-driven narratives.
• SEO & Conversion: Implement best practices for Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) in all produced content to drive organic traffic and maximize pipeline generation.
• Performance Analysis: Collaborate with the Analytics and PMM teams to interpret content performance data (e.g., traffic, time on page, conversion rates) and apply these insights to coach the writers to continuously optimize future content strategies.

Content Writer Manager