UpGuard

Content Writer Manager

UpGuard

full-time

Posted on:

Location Type: Remote

Location: South Africa

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Tech Stack

Cyber SecurityGo

About the role

  • People Management: Serve as the direct line manager for four South African-based Content Writers, providing coaching, mentorship, performance reviews, and career development guidance.
  • Editorial Coaching & Storytelling: Go beyond grammar and syntax to coach writers on narrative structure, tone, and flow. You will teach your team how to find the "hook" in technical topics and weave storytelling elements into B2B assets to maximize reader engagement.
  • Content Quality & Governance: Work with Content Specialist and Campaign Managers to provide editorial oversight for content produced by your team, ensuring high-quality output across all formats and channels.
  • Hiring & Onboarding: Play a key role in the recruitment and onboarding of new content talent in the South African region as the team grows.
  • Squad Content Execution: Act as the dedicated, hands-on Content Writer for an assigned product squad, owning the content strategy and production for that specific area.
  • Strategic Storytelling: Move beyond feature lists to craft human-centric stories that resonate with CISOs and security professionals. You will identify the "hero’s journey" within customer challenges and position UpGuard as the essential guide to their success.
  • Content Production: Produce a range of high-impact B2B SaaS content, including in-depth white papers, eBooks, blog posts, website copy, case studies, email sequences, video scripts, social copy and high-converting landing pages.
  • Technical Content Development: Work directly with Product Marketing Managers (PMMs) and Subject Matter Experts (SMEs) to translate complex cybersecurity concepts and UpGuard's product capabilities into clear, compelling, and benefit-driven narratives.
  • SEO & Conversion: Implement best practices for Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) in all produced content to drive organic traffic and maximize pipeline generation.
  • Performance Analysis: Collaborate with the Analytics and PMM teams to interpret content performance data (e.g., traffic, time on page, conversion rates) and apply these insights to coach the writers to continuously optimize future content strategies.

Requirements

  • Content Leadership: 5+ years of experience in content writing/marketing, with at least 2+ years of direct people management experience leading a team of content professionals.
  • Experience in a globally distributed organization, managing remote or partially remote teams.
  • Hands-On Writing Excellence: Exceptional writing, editing, and storytelling skills, with a portfolio that demonstrates the ability to handle a range of content formats and tones.
  • Project & Stakeholder Management: Proven excellence in managing multiple content projects, deadlines, and cross-functional stakeholders (PMMs, Design, Web, Paid Media, etc.).
Benefits
  • Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing (all regions)
  • WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set-up within your first 3 months at UpGuard (all regions)
  • $1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance (all regions)
  • Generous Annual Leave/PTO allowances: time to recharge your batteries (all regions)
  • 18 weeks paid Parental Leave: irrespective of parenting role (all regions)
  • Personal Leave allowance: this includes sick & carer’s leave (all regions)
  • Fully remote working environment: whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance (all regions)
  • Top spec hardware: all team members will be provided with top-spec laptops for their role (all regions)
  • Personal device security & online privacy protection subsidy: UpGuard provides team members with a paid subscription to personal device security & online privacy protection platform (all regions)
  • Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work (all regions)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content writingcontent marketingSEOCROB2B content productiontechnical content developmentnarrative structureeditingperformance analysisproject management
Soft skills
people managementcoachingmentorshipstorytellingcommunicationcollaborationleadershiporganizational skillsstakeholder managementadaptability