Upflow

Artificial Intelligence

• Own execution in HubSpot: campaigns, workflows, scoring models, analytics dashboards, and more
• Partner with Sales to launch and monitor outbound campaigns using Amplemarket
• Support SEO and growth experiments: content refreshes, on-page optimization, keyword tracking
• Maintain and improve our marketing tech stack: Hubspot, make, GA4, Knock AI and more
• Contribute to broader marketing efforts across brand, PR, AI workflows, and content syndication
• Explore and integrate AI tools and workflows, create AI agents to increase efficiency, improve targeting, automate manual tasks and generate leads

Senior Marketing Associate – AI Initiatives

Product Manager

• Lead development of products end-to-end, from conception through development and rollout
• Perform up-front discovery via user interviews, competitive research, and data analysis and present findings
• Help engineers and designers deeply understand user needs to inform product decisions
• Write detailed specifications for feature evolution
• Set vision, strategy, and roadmap for owned products
• Craft messaging around upcoming features that resonates with users
• Enable sales and marketing teams to communicate effectively with customers
• Work on financial services (payment & financing), integrations with accounting software, and workflow automations
• Report to Jean-Malo and shape strategic product direction to drive company growth