UpCloud

Full-stack Engineer

• Create compelling email nurture streams in HubSpot for different users at different stages—from sign-up and trial phase to first payment and deeper deployments
• Pick up key behavioral signals coming from our customers, mapping out exactly who our users are, where they come from, and how they interact with our platform
• Optimize our end-to-end PLG, applying a "land and expand" model to turn basic accounts into highly engaged users of high-margin services like Managed Databases or Kubernetes
• Partner closely with our data and Customer Experience (CX) teams to identify growth triggers and build product flows based on those actions
• Implement these flows and strategies directly, with your success being measured by a clear, core metric: How effectively have our customers grown?

Growth Engineer, Lifecycle Marketing