Up World

Customer Success Manager

• Producing CRM audits for our brand partners
• Planning, executing, and optimising multi-channel CRM campaigns for exciting challenger brands (email, push, SMS) focused on engagement, retention, and loyalty
• Copywriting and designing campaign emails, using in-house designed templates or creating your own, to produce standout campaign materials
• Analysing and interpreting campaign performance metrics to inform strategy and continuous improvement
• Bringing fresh, innovative ideas to test, learn, and push boundaries for our partner brands
• Reporting key campaign outcomes, learnings, and insights to stakeholders
• Acting as the main point of contact for your brand partners, with the opportunity to lead a squad of fractional marketers owning other marketing channels.

CRM Manager

Chief Marketing Officer

• Supporting the production of CRM and email audits for brand partners
• Helping to plan, set up and schedule email campaigns focused on engagement, retention and loyalty
• Writing clear, on-brand copy for campaign emails and flows
• Building emails using existing templates and basic design tools
• Pulling performance reports (e.g. opens, clicks, revenue) and helping interpret what’s working and what we should test next
• Bringing fresh ideas for subject lines, content, and experiments to improve performance
• Working with the CRM Manager to help build and maintain simple flows (e.g. welcome, abandoned cart, winback)
• Preparing summaries of key campaign results and learnings for internal and external stakeholders

Email Marketing Executive

Brand Manager

• Leading insight-driven strategy work: Designing and running qual & quant insight projects to uncover real opportunities
• Conducting customer research, stakeholder interviews, competitor and category analysis to identify the tensions, gaps and opportunities that unlock growth
• Turning insight into clear strategic direction
• Developing sharp, differentiated positioning grounded in real insight
• Creating messaging frameworks, propositions and brand platforms
• Defining clear strategic choices (what we do and what we don’t do)
• Shaping go-to-market and commercial strategy
• Translating brand strategy into clear go-to-market or plans
• Defining how strategy shows up across channels, campaigns and touchpoints
• Ensuring strategy is rooted in commercial reality (not just brand theory)
• Creating compelling strategic narratives and collaborating across teams
• Building decks that tell a clear, persuasive story
• Bringing founders and teams on the journey
• Leading or supporting workshops, presentations and key decision moments
• Managing senior stakeholders and navigating ambiguity
• Working closely with creatives, growth and social teams to bring strategy to life
• Writing clear, inspiring briefs that unlock better execution

Brand Strategist – Freelance

Marketing

• Leading campaigns from idea to execution: building clear, joined-up plans and making sure they land to a high standard
• Turning strategy into action: translating positioning into campaigns, content and channel plans that are easy to execute prioritising what will actually move the needle
• Owning the marketing calendar: ensuring consistent, high-quality output across DTC, retail and brand channels
• Driving go-to-market plans: leading launches and key commercial moments with clear priorities and channel roles
• Leading cross-functional teams: bringing together growth, social, brand and creative to deliver work that feels cohesive, not siloed

CRM Manager

Email Marketing Executive

Brand Strategist – Freelance

Senior Marketing Manager – Freelance