UP-Lift GmbH

Performance Marketing

• Du setzt strategische Vorgaben aus dem Performance-Team in Winning Creatives um
• Du recherchierst Trends, Zielgruppen und Wettbewerb (z. B. mit Ad Library, TikTok, ChatGPT)
• Du schreibst Copy, Hooks und Storylines, die Klicks & Conversions auslösen
• Du erstellst Skripte & Briefings für Creator, Cutter und ggf. Founder
• Du bist im Sparring mit Media Buyern & Editoren, gibst Feedback, priorisierst Assets und hältst den Überblick
• Du wertest Creatives anhand klarer KPIs aus (Hook Rate, CTR, ROAS etc.)
• Du strukturierst Creative-Tests (z. B. mit Testing Matrix, Awareness-Stufen) und entwickelst daraus Learnings

Paid Social Strategist – META

Creative Strategist

• You are the creative backbone of our performance campaigns and work closely with our Performance team, which sets the strategic direction.
• Your task: turn that strategy into concrete ideas, copy, scripts and creative briefs so that numbers become real winning creatives.
• You translate strategic directives from the Performance team into razor-sharp creatives that sell.
• You research trends, target audiences and competitors (e.g., using Ad Library, TikTok, ChatGPT).
• You write copy, hooks and storylines that drive clicks and conversions.
• You produce scripts and briefings for creators, editors and, if required, founders.
• You collaborate with media buyers and editors in sparring, provide feedback, prioritize assets and keep an overview.
• You evaluate creatives based on clear KPIs (hook rate, CTR, ROAS etc.).
• You structure creative tests (e.g., using a testing matrix, awareness stages) and derive learnings from them.

Creative Strategist, Meta Ads

• You are the creative backbone of our performance campaigns and work closely with our Performance Team
• Your task: turn strategy into concrete ideas, copy, scripts and creative briefings so that numbers become real winner creatives
• You convert strategic directives from the Performance Team into razor-sharp creatives that sell
• You research trends, target audiences and competitors (e.g., using Ad Library, TikTok, ChatGPT)
• You write copy, hooks and storylines that drive clicks and conversions
• You create scripts and briefings for creators, editors and, when needed, founders
• You spar with media buyers and editors, provide feedback, prioritize assets and keep an overview
• You evaluate creatives using clear KPIs (hook rate, CTR, ROAS, etc.)
• You structure creative tests (e.g., with a testing matrix, awareness stages) and derive actionable learnings