UP-Lift GmbH

Creative Strategist

• You are the creative backbone of our performance campaigns and work closely with our Performance Team
• Your task: turn strategy into concrete ideas, copy, scripts and creative briefings so that numbers become real winner creatives
• You convert strategic directives from the Performance Team into razor-sharp creatives that sell
• You research trends, target audiences and competitors (e.g., using Ad Library, TikTok, ChatGPT)
• You write copy, hooks and storylines that drive clicks and conversions
• You create scripts and briefings for creators, editors and, when needed, founders
• You spar with media buyers and editors, provide feedback, prioritize assets and keep an overview
• You evaluate creatives using clear KPIs (hook rate, CTR, ROAS, etc.)
• You structure creative tests (e.g., with a testing matrix, awareness stages) and derive actionable learnings

Creative Strategist, Meta Ads