Senior Insight Manager
Unternehmensgruppe Theo Müller
full-time
Posted on:
Location Type: Hybrid
Location: Market Drayton • United Kingdom
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Job Level
About the role
- Lead the strategy and planning cycle for Müller Health brands, from diagnosis to initiative planning
- Ensure consumer insight informs every stage of brand asset development, from brief to execution
- Partner with the innovation team to shape Müller’s innovation strategy and pipeline, bringing successful NPD to market
- Own brand equity performance tracking and support comms effectiveness analysis
- Champion consumer closeness through formal research and informal engagement
- Define knowledge gaps, manage research budgets and lead qualitative and quantitative projects
- Leverage secondary sources to provide added-value insights on trends and competitive context
- Advocate for insight-led decision making across the business and support portfolio strategy projects
- Build strong agency relationships and stay ahead of new research methods to drive innovation
Requirements
- Minimum 6 years’ experience in insight or marketing roles (client-side or agency)
- Strong track record of applying insight to influence brand strategies and deliver growth
- Expertise in qualitative and quantitative research methods
- Experience in brand strategy development, multi-channel campaigns and innovation/NPD
- Degree educated, or equivalent experience
Benefits
- Competitive salary + bonus scheme
- Company car
- Generous annual leave (increasing with service)
- Contributory pension plan & Life Assurance
- Employee Assistance Programme & flexible benefits
- Exclusive discounts at 800+ retailers online and in-store
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
qualitative researchquantitative researchbrand strategy developmentmulti-channel campaignsinnovationnew product development (NPD)consumer insight analysisbrand equity performance trackingcomms effectiveness analysisresearch budget management
Soft skills
leadershipstrategic planningcollaborationcommunicationrelationship buildinginsight advocacyconsumer engagementanalytical thinkingproblem-solvinginnovation driving