unstructured.io

Head of Demand Generation – Growth

unstructured.io

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Job Level

Lead

About the role

  • Full ownership of pipeline generation for Unstructured’s sales organization, with clear targets and accountability
  • Design, execute, and scale multi-channel demand programs across paid, organic, content, events, ABM, outbound support, and PLG-adjacent motions (where applicable)
  • Build programs that support complex, enterprise sales cycles and large deal sizes
  • Partner tightly with Sales leadership on ICP definition, segmentation, messaging, and pipeline goals
  • Build and own Unstructured’s growth roadmap
  • Establish attribution, reporting, and forecasting that the executive team and board can trust
  • Identify the highest-leverage channels for pipeline creation and double down on what works
  • Move quickly: test aggressively, iterate fast, and scale winning motions
  • Hire and lead a high-performing Growth team
  • Define roles, operating cadence, and performance expectations
  • Lay the foundation for a scalable, world-class marketing organization
  • Help define and articulate Unstructured’s value proposition for enterprise buyers
  • Develop messaging and narratives that resonate with both technical and business stakeholders
  • Support product launches, sales enablement, and category leadership
  • Potentially assume broader Product Marketing ownership over time

Requirements

  • Proven experience building demand generation at a $10–30M ARR B2B SaaS company
  • Exposure to scaling to at least $75M+ ARR (as a leader or key contributor)
  • Demonstrated success driving pipeline and revenue, not just brand or top-of-funnel metrics
  • Experience supporting enterprise sales motions with complex buying committees
  • Comfortable operating hands-on in fast-moving, ambiguous environments
  • Product marketing experience (positioning, messaging, launches, enablement) (Nice-to-Haves)
  • Background in developer-focused, infrastructure, or highly technical products (Nice-to-Haves)
  • Experience in AI, data, open-source, or platform companies (Nice-to-Haves)
  • PLG or hybrid GTM experience (Nice-to-Haves)
Benefits
  • Greenfield opportunity to build Unstructured’s growth engine with full executive support
  • Direct ownership of the pipeline and growth outcomes
  • Ability to shape the future marketing organization — and the scope of your own role
  • Join a category-defining AI infrastructure company at a critical inflection point
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationpipeline creationenterprise sales cyclesproduct marketingpositioningmessagingsales enablementattributionreportingforecasting
Soft Skills
leadershipcommunicationcollaborationstrategic thinkingagilityproblem-solvingteam buildingperformance managementadaptabilitycreativity