Unlock Health

Senior Digital Media Manager – Programmatic, Social

Unlock Health

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Build and maintain client relationships
  • Understand the client's goals, challenges, priorities, timelines and desired KPIs
  • Key contributor and active participant, serving as the digital lead in internal meetings and actively participating in client statuses and meetings as appropriate
  • Accountable for social and programmatic platform strategy, execution, and performance for campaigns
  • Partner closely with Search, Planning and Analytic teams on campaign goals, channel budgets, cross-channel budget optimizations, performance and reporting
  • Understands the role, synergies and benefits of traditional channels
  • Partner with Ad Ops team to ensure campaigns are running as intended
  • Start to identify and test opportunities to refine processes and drive efficiencies between Digital and Ad Ops teams
  • Accountable for social and programmatic reporting inclusive of dashboard data, reports, insights, storytelling and presenting
  • Collaborates with Analytics team on dashboard needs and data connections
  • Educates media team, agency, and clients about the everchanging social and programmatic landscape
  • Supervises and mentors junior members on the team, develops and manages training schedules
  • Partners closely with Planning and Finance on billing reconciliation
  • Be a champion for the media team
  • Foster a positive morale and culture with direct reports and peers

Requirements

  • 3-6 years hands-on experience in paid social and programmatic planning and execution in DSPs and Social Ads Manager platforms
  • Proven track record of successful campaign management
  • Proficient in tagging, trafficking and QA-ing campaigns
  • Excellent communication and negotiation skills; ability to articulate strategy and performance to clients and internal teams
  • Ability to interpret data, optimize campaigns, and deliver insights tied to business outcomes
  • Interest in following healthcare, advertising, media, and AI trends
  • Attention to detail
  • Critical thinking skills
  • Bachelor's degree required, BS/BA in Marketing, Advertising or related field preferred.
Benefits
  • Unlock Health is a full-service marketing communication agency, grounded in technology, built for healthcare.
  • Comprehensive health benefits
  • Professional development opportunities
  • Remote work flexibility
  • Team building activities.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid socialprogrammatic planningDSPsSocial Ads Managercampaign managementtaggingtraffickingQAdata interpretationcampaign optimization
Soft Skills
communicationnegotiationcritical thinkingattention to detailteam supervisionmentoringcollaborationstrategy articulationinsight deliveryculture fostering