Performance Strategy Analyst
Unlock Health
full-time
Posted on:
Location Type: Remote
Location: Illinois • Tennessee • United States
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Tech Stack
About the role
- Monitor Revenue vs. Spend at a granular level to ensure the campaign performance and profit targets are being met
- Identify accounts where performance is dipping or costs are spiking and proactively flag them
- Own the daily pacing reports, ensuring that spend remains optimized for maximum results
- Serve as the first point of contact for Client Experience and Media Ops teams
- Resolution of daily issues (data discrepancies, campaign performance questions, etc.)
- Take complex performance shifts and assist CX and Ops in the translation into client-ready stories
- Track the day-to-day results of new strategy pilots
- Report back on how new features are behaving to inform future technical iterations
Requirements
- Proactive problem solver who identifies performance anomalies
- Google Ads Certified (Search, Display, Video)
- 2-4 years of hands-on experience managing and optimizing mid-to-large scale campaigns in Google Ads and Meta Ads
- Experience working in campaign management and automation tools such as Google Marketing Platform
- Hands-on experience managing campaigns in LinkedIn Ads, Microsoft Ads, or AdTheorent (nice to have)
- Familiarity with visualization tools such as Looker Studio, Tableau, or PowerBI (nice to have)
Benefits
- Equality Opportunity Employer Statement
- Inclusive and diverse workforce
- Equal employment opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
campaign managementperformance optimizationdata analysisproblem solvingGoogle AdsMeta AdsLinkedIn AdsMicrosoft AdsGoogle Marketing Platformvisualization tools
Soft Skills
proactivecommunicationcollaborationissue resolutionanalytical thinking
Certifications
Google Ads Certified